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  <title>Anvilfield Market Intelligence field guides and notes</title>
  <link href="https://anvilfield.com/field-guides/market-intelligence/feed.xml" rel="self"/>
  <link href="https://anvilfield.com/"/>
  <id>https://anvilfield.com/field-guides/market-intelligence/feed.xml</id>
  <updated>2026-11-05T00:00:00Z</updated>
  <author><name>Anvilfield</name></author>
  <entry>
    <title>Market Intelligence: building and asset research</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size and locate demand for building products and services with building-level evidence, explicit assumptions, and practical territory checks.</summary>
  </entry>
  <entry>
    <title>Winning national and multi-site accounts</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/winning-national-and-multi-site-accounts/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/winning-national-and-multi-site-accounts/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Win portfolio service work with verified assets, regional coverage, a paid pilot and a delivery plan that accounts for the work at every location.</summary>
  </entry>
  <entry>
    <title>What leading service companies do differently with data</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/what-leading-service-companies-do-differently-with-data/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/what-leading-service-companies-do-differently-with-data/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Connect building evidence, equipment records, customer responsibility and route capacity. Use a costed service portfolio to turn better information into accountable work.</summary>
  </entry>
  <entry>
    <title>What is targeted market intelligence for building products and services</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/what-is-targeted-market-intelligence-for-building-products-and-services/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/what-is-targeted-market-intelligence-for-building-products-and-services/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Targeted market intelligence locates and sizes demand at individual buildings so manufacturers, distributors and service companies can plan where to work.</summary>
  </entry>
  <entry>
    <title>Waterproofing and sealant manufacturers: building envelope demand</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/waterproofing-and-sealant-manufacturers-building-envelope-demand/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/waterproofing-and-sealant-manufacturers-building-envelope-demand/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size envelope renewal from commercial buildings, measured joints and waterproofing assemblies, then connect compatible scopes to owners, distributors and contractors.</summary>
  </entry>
  <entry>
    <title>Water treatment chemical companies: cooling tower accounts by region</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/water-treatment-chemical-companies-cooling-tower-accounts-by-region/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/water-treatment-chemical-companies-cooling-tower-accounts-by-region/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size regional cooling tower coverage from commercial building records, then qualify the water systems, purchasing relationships and service routes behind the chemical demand.</summary>
  </entry>
  <entry>
    <title>Warehouse roofs over 20 years old (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/warehouse-roofs-over-20-years-old-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/warehouse-roofs-over-20-years-old-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates 525,000 older warehouse roof equivalents and 7.05 billion sq ft in the retained 2018 stock aged to 2026. Use covering records to qualify a territory.</summary>
  </entry>
  <entry>
    <title>Visible-asset data: what aerial and satellite imagery can tell a sales team</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/visible-asset-data-what-aerial-and-satellite-imagery-can-tell-a-sales-team/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/visible-asset-data-what-aerial-and-satellite-imagery-can-tell-a-sales-team/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Use dated imagery and records to locate physical assets, test building fit and plan the next research step. Anvilfield estimates connect image detail, review effort and usable output.</summary>
  </entry>
  <entry>
    <title>US parking lot area and annual sealcoat demand (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/us-parking-lot-area-and-annual-sealcoat-demand-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/us-parking-lot-area-and-annual-sealcoat-demand-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates of commercial-building parking area, asphalt stock, annual sealcoat work and supplied sealer, with public inputs and a territory example.</summary>
  </entry>
  <entry>
    <title>US commercial re-roof volume by roof system and age band (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/us-commercial-re-roof-volume-by-roof-system-and-age-band-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/us-commercial-re-roof-volume-by-roof-system-and-age-band-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size annual commercial roof renewal from public building inputs, separate material and installation age, and turn net roof area into a qualified territory forecast.</summary>
  </entry>
  <entry>
    <title>Turning an installed base into service agreements</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/turning-an-installed-base-into-service-agreements/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/turning-an-installed-base-into-service-agreements/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Turn a mapped equipment population into qualified accounts, scoped agreements, scheduled work and renewals with Anvilfield estimates and an operational checklist.</summary>
  </entry>
  <entry>
    <title>The future of asset intelligence for the trades</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/the-future-of-asset-intelligence-for-the-trades/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/the-future-of-asset-intelligence-for-the-trades/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>The next useful asset record connects a building, dated observations and service history. Anvilfield estimates show the review capacity behind that change.</summary>
  </entry>
  <entry>
    <title>The economics of buying vs building asset data in-house</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/the-economics-of-buying-vs-building-asset-data-in-house/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/the-economics-of-buying-vs-building-asset-data-in-house/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Compare purchased building lists with internal research using accepted-building costs, staff capacity, setup, review and continuing maintenance.</summary>
  </entry>
  <entry>
    <title>Switchgear and transformer makers: replacement and refurbishment demand</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/switchgear-and-transformer-makers-replacement-and-refurbishment-demand/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/switchgear-and-transformer-makers-replacement-and-refurbishment-demand/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size recurring electrical equipment demand, separate utility and customer ownership, and qualify replacement and modernization work from a maintained building register.</summary>
  </entry>
  <entry>
    <title>Stormwater ponds and basins per county (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/stormwater-ponds-and-basins-per-county-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/stormwater-ponds-and-basins-per-county-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>County inventory estimates for wet ponds and dry detention basins, with public inputs, maintenance responsibility, research benchmarks and a worked service territory.</summary>
  </entry>
  <entry>
    <title>Storage tank manufacturers and fabricators: replacement and new-site demand</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/storage-tank-manufacturers-and-fabricators-replacement-and-new-site-demand/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/storage-tank-manufacturers-and-fabricators-replacement-and-new-site-demand/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size tank replacement and new-site demand from commercial fuel-storage stock, construction cohorts and water-storage capital needs, then qualify the facility and buyer.</summary>
  </entry>
  <entry>
    <title>Specification vs replacement: which market drives your volume</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/specification-vs-replacement-which-market-drives-your-volume/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/specification-vs-replacement-which-market-drives-your-volume/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Separate the demand trigger from the product-selection route. Anvilfield warehouse-roof estimates show the overlap, with channel benchmarks and a regional volume plan.</summary>
  </entry>
  <entry>
    <title>Solar-ready commercial roofs by state (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/solar-ready-commercial-roofs-by-state-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/solar-ready-commercial-roofs-by-state-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates 84,600 solar-ready commercial candidate roofs in its 2018 reference stock, led by Texas at 10,700, with state ranges and a practical qualification checklist.</summary>
  </entry>
  <entry>
    <title>Solar module and racking suppliers: commercial rooftop and carport potential</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/solar-module-and-racking-suppliers-commercial-rooftop-and-carport-potential/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/solar-module-and-racking-suppliers-commercial-rooftop-and-carport-potential/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size commercial solar supply from roof footprints and parking spaces, then qualify the structure, electrical service, buyer and delivery package behind each opportunity.</summary>
  </entry>
  <entry>
    <title>Skylights on low-slope roofs due for replacement (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/skylights-on-low-slope-roofs-due-for-replacement-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/skylights-on-low-slope-roofs-due-for-replacement-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size skylight replacement demand from commercial roof footprints, opening area and renewal cycles, then qualify the buildings and assemblies behind the estimate.</summary>
  </entry>
  <entry>
    <title>Skylight and daylighting manufacturers: replacement demand on aging roofs</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/skylight-and-daylighting-manufacturers-replacement-demand-on-aging-roofs/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/skylight-and-daylighting-manufacturers-replacement-demand-on-aging-roofs/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size daylighting replacement demand from existing openings, coordinate with aging roofs, and turn a measured installed base into a manufacturer territory.</summary>
  </entry>
  <entry>
    <title>Single-ply membrane manufacturers: re-roof demand by age band and region</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/single-ply-membrane-manufacturers-re-roof-demand-by-age-band-and-region/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/single-ply-membrane-manufacturers-re-roof-demand-by-age-band-and-region/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size repeat membrane demand from the installed roof stock, separate installation age from building age, and connect regional roof area to installer coverage and owner capital plans.</summary>
  </entry>
  <entry>
    <title>Selling to property managers and portfolio owners</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/selling-to-property-managers-and-portfolio-owners/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/selling-to-property-managers-and-portfolio-owners/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Sell property managers a defined service process: verified buildings, clear buying authority, a paid pilot and records that support portfolio expansion.</summary>
  </entry>
  <entry>
    <title>Seasonality of building-product demand and when to prospect</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/seasonality-of-building-product-demand-and-when-to-prospect/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/seasonality-of-building-product-demand-and-when-to-prospect/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Plan prospecting before the work window opens. Connect seasonal construction activity, building stock, product weather limits and owner decisions.</summary>
  </entry>
  <entry>
    <title>Satellite vs aerial imagery for asset finding</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/satellite-vs-aerial-imagery-for-asset-finding/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/satellite-vs-aerial-imagery-for-asset-finding/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Choose imagery by asset size, usable detail and capture date. Compare Anvilfield estimates, practical review gates and the work needed to turn pictures into building records.</summary>
  </entry>
  <entry>
    <title>Salt storage domes and sheds in snow states (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/salt-storage-domes-and-sheds-in-snow-states-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/salt-storage-domes-and-sheds-in-snow-states-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates the covered road-salt building stock, fabric re-cover demand and the territory records manufacturers and service companies need.</summary>
  </entry>
  <entry>
    <title>Sales operations for trade companies: the data stack that works</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/sales-operations-for-trade-companies-the-data-stack-that-works/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/sales-operations-for-trade-companies-the-data-stack-that-works/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Connect building and asset evidence to stable location records, buying relationships, field findings and a CRM your team can maintain.</summary>
  </entry>
  <entry>
    <title>Route density as a growth strategy for service companies</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/route-density-as-a-growth-strategy-for-service-companies/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/route-density-as-a-growth-strategy-for-service-companies/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Sell the next agreement where your technicians already work. Measure the travel recovered, protect the service scope, and fill the appointment space you actually create.</summary>
  </entry>
  <entry>
    <title>Roof insulation and cover board makers: re-roof volume as a leading indicator</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/roof-insulation-and-cover-board-makers-re-roof-volume-as-a-leading-indicator/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/roof-insulation-and-cover-board-makers-re-roof-volume-as-a-leading-indicator/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Forecast roof insulation and cover board demand from re-roof area, retained insulation, new thickness and assembly choices, with sourced Anvilfield estimates.</summary>
  </entry>
  <entry>
    <title>Roof coating manufacturers: finding restoration demand building by building</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/roof-coating-manufacturers-finding-restoration-demand-building-by-building/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/roof-coating-manufacturers-finding-restoration-demand-building-by-building/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Map commercial roof stock, qualify restoration candidates, and connect annual roof area to manufacturer volume, distributor coverage and installer capacity.</summary>
  </entry>
  <entry>
    <title>Reviewing machine-detected assets: a quality checklist</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/reviewing-machine-detected-assets-a-quality-checklist/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/reviewing-machine-detected-assets-a-quality-checklist/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Check the object, count, location, date and evidence before releasing detected assets to a territory team. Budget review and audit the finished file.</summary>
  </entry>
  <entry>
    <title>Replacement vs new construction share by product category</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/replacement-vs-new-construction-share-by-product-category/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/replacement-vs-new-construction-share-by-product-category/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Replacement supplies most annualized commercial demand in Anvilfield&#x27;s category model, from 59% for metal roofs to 82% for packaged cooling.</summary>
  </entry>
  <entry>
    <title>Public vs private work: balancing the mix with bids and lists</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/public-vs-private-work-balancing-the-mix-with-bids-and-lists/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/public-vs-private-work-balancing-the-mix-with-bids-and-lists/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Balance public bids and private building outreach with a shared pursuit budget, qualified scopes, current purchasing documents and a delivery calendar the crew can support.</summary>
  </entry>
  <entry>
    <title>Private label and regional brands: winning share in a territory</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/private-label-and-regional-brands-winning-share-in-a-territory/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/private-label-and-regional-brands-winning-share-in-a-territory/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Win territory share with a documented product, a map of compatible buildings and a dealer network that can support the installed work.</summary>
  </entry>
  <entry>
    <title>Pricing service agreements from the asset count</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/pricing-service-agreements-from-the-asset-count/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/pricing-service-agreements-from-the-asset-count/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Turn a verified equipment count into a task budget, a shared site cost and an annual agreement price, with Anvilfield estimates and a worked HVAC account.</summary>
  </entry>
  <entry>
    <title>Port cranes and terminal equipment in US ports (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/port-cranes-and-terminal-equipment-in-us-ports-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/port-cranes-and-terminal-equipment-in-us-ports-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates 600 shore cranes and 11,600 shore cranes plus core yard machines at US container ports, with public inputs, service benchmarks and fleet qualification steps.</summary>
  </entry>
  <entry>
    <title>Pool equipment manufacturers: commercial and residential pool counts</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/pool-equipment-manufacturers-commercial-and-residential-pool-counts/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/pool-equipment-manufacturers-commercial-and-residential-pool-counts/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size the pool installed base, translate water bodies into circulation-pump demand, and give dealers a territory plan built from properties, equipment and dated evidence.</summary>
  </entry>
  <entry>
    <title>Pavement product makers: sealcoat, crack fill and striping demand from parking area</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/pavement-product-makers-sealcoat-crack-fill-and-striping-demand-from-parking-area/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/pavement-product-makers-sealcoat-crack-fill-and-striping-demand-from-parking-area/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Turn parking area into sealcoat gallons, crack-product pounds and striping volume, then connect the demand to owners, contractors and distributor coverage.</summary>
  </entry>
  <entry>
    <title>Parking spaces that could host EV charging at workplaces and retail (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/parking-spaces-that-could-host-ev-charging-at-workplaces-and-retail-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/parking-spaces-that-could-host-ev-charging-at-workplaces-and-retail-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates candidate EV charging spaces from public parking data, then separates physical potential, starter ports and additional equipment.</summary>
  </entry>
  <entry>
    <title>Parcel data pitfalls: why property records alone miss the asset</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/parcel-data-pitfalls-why-property-records-alone-miss-the-asset/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/parcel-data-pitfalls-why-property-records-alone-miss-the-asset/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Parcel records identify land and ownership. A useful asset file resolves the buildings, roof sections, equipment, evidence dates, and people responsible for the work.</summary>
  </entry>
  <entry>
    <title>Owner research at scale: from parcel to decision maker</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/owner-research-at-scale-from-parcel-to-decision-maker/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/owner-research-at-scale-from-parcel-to-decision-maker/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Build a traceable research queue from parcels and buildings to legal entities, operators and approval routes, with Anvilfield workload estimates and release checks.</summary>
  </entry>
  <entry>
    <title>Owner of record vs operator vs decision maker: who actually buys</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/owner-of-record-vs-operator-vs-decision-maker-who-actually-buys/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/owner-of-record-vs-operator-vs-decision-maker-who-actually-buys/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Find the building, separate the ownership and operating roles, then verify who approves the particular work. A useful account record preserves all of those relationships.</summary>
  </entry>
  <entry>
    <title>Outdoor sport courts and resurfacing demand (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/outdoor-sport-courts-and-resurfacing-demand-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/outdoor-sport-courts-and-resurfacing-demand-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates 14.8 million square feet of annual outdoor court resurfacing exposure in the reporting-city park frame, with sources and a territory worksheet.</summary>
  </entry>
  <entry>
    <title>Monitoring cadences: one-time, quarterly and daily alerts</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/monitoring-cadences-one-time-quarterly-and-daily-alerts/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/monitoring-cadences-one-time-quarterly-and-daily-alerts/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Choose a one-time baseline, quarterly comparisons or daily alerts by the decision window, usable evidence and review capacity. Anvilfield estimates quantify the tradeoffs.</summary>
  </entry>
  <entry>
    <title>Metal roofs showing rust and the restoration opportunity (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/metal-roofs-showing-rust-and-the-restoration-opportunity-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/metal-roofs-showing-rust-and-the-restoration-opportunity-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates of rust-bearing commercial metal roofs, restoration candidates, annual work and material demand, with public inputs and a territory planning case.</summary>
  </entry>
  <entry>
    <title>Metal roofing and wall panel manufacturers: retrofit and recover demand</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/metal-roofing-and-wall-panel-manufacturers-retrofit-and-recover-demand/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/metal-roofing-and-wall-panel-manufacturers-retrofit-and-recover-demand/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size metal roof and wall panel demand from the building stock, distinguish recover from replacement, and give the channel a verified surface-by-surface prospect register.</summary>
  </entry>
  <entry>
    <title>Measuring the return on a prospect list</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/measuring-the-return-on-a-prospect-list/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/measuring-the-return-on-a-prospect-list/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Measure additional customer contribution against the full cost of data, sales effort and field assessment, with a comparison group and a consistent follow-up period.</summary>
  </entry>
  <entry>
    <title>Manufacturer rep agencies: covering a territory by asset density</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/manufacturer-rep-agencies-covering-a-territory-by-asset-density/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/manufacturer-rep-agencies-covering-a-territory-by-asset-density/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Map represented assets, channel reach and field workload before dividing a territory. Use Anvilfield density estimates and a practical rep-capacity worksheet.</summary>
  </entry>
  <entry>
    <title>Loading docks in US warehouses (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/loading-docks-in-us-warehouses-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/loading-docks-in-us-warehouses-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates 1.75 million warehouse dock positions from public building counts, with category ranges, field benchmarks and a worked territory.</summary>
  </entry>
  <entry>
    <title>Loading dock equipment manufacturers: dock count and replacement cycles</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/loading-dock-equipment-manufacturers-dock-count-and-replacement-cycles/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/loading-dock-equipment-manufacturers-dock-count-and-replacement-cycles/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size dock equipment demand from warehouse counts, verified components and renewal cycles, then connect the opportunity to dealer reach and installation capacity.</summary>
  </entry>
  <entry>
    <title>Lighting manufacturers: LED retrofit demand in parking lots and warehouses</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/lighting-manufacturers-led-retrofit-demand-in-parking-lots-and-warehouses/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/lighting-manufacturers-led-retrofit-demand-in-parking-lots-and-warehouses/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size outdoor and warehouse LED conversion demand from public stock data, then qualify luminaires, controls, channel coverage and buying timing.</summary>
  </entry>
  <entry>
    <title>Lead scoring by physical fit</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/lead-scoring-by-physical-fit/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/lead-scoring-by-physical-fit/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Rank buildings by equipment, scale and physical configuration. Use required gates, evidence checks and a scorecard to put the right prospects into the next research queue.</summary>
  </entry>
  <entry>
    <title>Keeping a CRM clean with building-level records</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/keeping-a-crm-clean-with-building-level-records/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/keeping-a-crm-clean-with-building-level-records/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Give each building a durable identity, link its people and assets, and stop repeated imports from scattering physical facts across accounts.</summary>
  </entry>
  <entry>
    <title>Irrigation and landscape product makers: commercial grounds demand</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/irrigation-and-landscape-product-makers-commercial-grounds-demand/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/irrigation-and-landscape-product-makers-commercial-grounds-demand/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Turn maintained grounds into irrigation equipment, dripline and mulch demand, then connect the quantities to owners, contractors and distributor coverage.</summary>
  </entry>
  <entry>
    <title>Inventory and production planning from the installed base</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/inventory-and-production-planning-from-the-installed-base/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/inventory-and-production-planning-from-the-installed-base/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Turn equipment in service into dated demand, branch stock targets and factory capacity, using Anvilfield estimates and a reproducible public-source method.</summary>
  </entry>
  <entry>
    <title>Installed-base mapping for equipment manufacturers</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/installed-base-mapping-for-equipment-manufacturers/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/installed-base-mapping-for-equipment-manufacturers/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Locate the equipment population, verify each assembly, and turn a building map into replacement planning, dealer coverage and a maintained manufacturer register.</summary>
  </entry>
  <entry>
    <title>Industrial and protective coatings: finding tanks, steel and structures to coat</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/industrial-and-protective-coatings-finding-tanks-steel-and-structures-to-coat/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/industrial-and-protective-coatings-finding-tanks-steel-and-structures-to-coat/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Find coating work from mapped tanks and exposed steel. Connect public asset inputs, measured surfaces, maintenance workloads and owner evidence to a practical territory plan.</summary>
  </entry>
  <entry>
    <title>HVAC parts and refrigerant distributors: servicing the installed base</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/hvac-parts-and-refrigerant-distributors-servicing-the-installed-base/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/hvac-parts-and-refrigerant-distributors-servicing-the-installed-base/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>HVAC distributors service the installed base by mapping existing equipment, verifying parts and refrigerants, and connecting demand to contractor accounts.</summary>
  </entry>
  <entry>
    <title>HVAC equipment OEMs: the rooftop unit replacement pipeline</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/hvac-equipment-oems-the-rooftop-unit-replacement-pipeline/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/hvac-equipment-oems-the-rooftop-unit-replacement-pipeline/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size rooftop unit renewal from public building data, verify the installed equipment, and turn the register into dealer coverage and qualified OEM replacement work.</summary>
  </entry>
  <entry>
    <title>How to size a market from building counts instead of population</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/how-to-size-a-market-from-building-counts-instead-of-population/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/how-to-size-a-market-from-building-counts-instead-of-population/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Count physical buildings, screen for fit, and separate the installed stock from annual buying decisions. Use Anvilfield&#x27;s public-data ratios, operating ranges, and territory worksheet.</summary>
  </entry>
  <entry>
    <title>How targeting changes win rates in commercial service sales</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/how-targeting-changes-win-rates-in-commercial-service-sales/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/how-targeting-changes-win-rates-in-commercial-service-sales/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Targeting raises wins per building worked by improving physical fit. Measure proposal conversion, estimator capacity and acquisition cost separately to see where the gain comes from.</summary>
  </entry>
  <entry>
    <title>How many US commercial roofs will be coated or restored each year (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/how-many-us-commercial-roofs-will-be-coated-or-restored-each-year-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/how-many-us-commercial-roofs-will-be-coated-or-restored-each-year-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates 73,200 annual commercial roof treatments from a defined public building stock, with roof-area scenarios and a regional service-company case.</summary>
  </entry>
  <entry>
    <title>How many rooftop units are in US commercial buildings (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/how-many-rooftop-units-are-in-us-commercial-buildings-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/how-many-rooftop-units-are-in-us-commercial-buildings-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates the commercial rooftop unit installed base from public building records, with national ranges, renewal ratios and a local counting worksheet.</summary>
  </entry>
  <entry>
    <title>How many cooling towers operate in the US (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/how-many-cooling-towers-operate-in-the-us-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/how-many-cooling-towers-operate-in-the-us-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates about 170,000 US cooling-tower installations, with a planning range of 80,000 to 360,000, from public building, factory, housing and power data.</summary>
  </entry>
  <entry>
    <title>How fresh does building data need to be for sales</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/how-fresh-does-building-data-need-to-be-for-sales/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/how-fresh-does-building-data-need-to-be-for-sales/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Set evidence-age limits for building inventories, equipment replacement campaigns and active outreach. Keep capture dates separate from file delivery and refresh the fields that drive the next decision.</summary>
  </entry>
  <entry>
    <title>How aerial imagery finds rooftop units, tanks and lots</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/how-aerial-imagery-finds-rooftop-units-tanks-and-lots/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/how-aerial-imagery-finds-rooftop-units-tanks-and-lots/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Turn roof cabinets, tank shapes and paved surfaces into reviewed building records, with Anvilfield estimates of image detail, lot area and analyst workload.</summary>
  </entry>
  <entry>
    <title>How accurate is aerial asset detection, and how review fixes it</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/how-accurate-is-aerial-asset-detection-and-how-review-fixes-it/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/how-accurate-is-aerial-asset-detection-and-how-review-fixes-it/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Measure precision and recall separately, audit missed assets, and use a sourced review model to plan a reliable building-level inventory.</summary>
  </entry>
  <entry>
    <title>Growing a roofing service department past repairs</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/growing-a-roofing-service-department-past-repairs/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/growing-a-roofing-service-department-past-repairs/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Build a recurring roof-care book with priced inspections, a workable crew calendar, approved repairs and an evidence-based capital plan.</summary>
  </entry>
  <entry>
    <title>Grain bins and on-farm storage needing service (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/grain-bins-and-on-farm-storage-needing-service-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/grain-bins-and-on-farm-storage-needing-service-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates 817,000 permanent on-farm grain bins in the 2025 reference stock and annual corrective-service demand involving 123,000 bins.</summary>
  </entry>
  <entry>
    <title>Generator manufacturers and dealers: the commercial standby installed base</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/generator-manufacturers-and-dealers-the-commercial-standby-installed-base/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/generator-manufacturers-and-dealers-the-commercial-standby-installed-base/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size the commercial standby fleet, verify generator locations, and turn equipment counts into dealer coverage, service capacity and replacement planning.</summary>
  </entry>
  <entry>
    <title>Fit-first lists: how to define the buildings that fit your work</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/fit-first-lists-how-to-define-the-buildings-that-fit-your-work/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/fit-first-lists-how-to-define-the-buildings-that-fit-your-work/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Define the physical job before collecting contacts. Use building traits, operating limits and evidence rules to turn a broad market into a list your team can work.</summary>
  </entry>
  <entry>
    <title>Firestop and fire protection equipment makers: retrofit demand in existing buildings</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/firestop-and-fire-protection-equipment-makers-retrofit-demand-in-existing-buildings/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/firestop-and-fire-protection-equipment-makers-retrofit-demand-in-existing-buildings/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size firestop, sprinkler and alarm retrofit opportunities from existing buildings, documented project triggers and compatible product scopes.</summary>
  </entry>
  <entry>
    <title>Fencing manufacturers: industrial yard and perimeter demand</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/fencing-manufacturers-industrial-yard-and-perimeter-demand/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/fencing-manufacturers-industrial-yard-and-perimeter-demand/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Turn industrial operating sites into fence feet, gate systems and annual material demand, then connect the work to installer and distributor coverage.</summary>
  </entry>
  <entry>
    <title>Fabric structure manufacturers: re-cover cycles and the installed base</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/fabric-structure-manufacturers-re-cover-cycles-and-the-installed-base/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/fabric-structure-manufacturers-re-cover-cycles-and-the-installed-base/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Turn verified fabric structures into a cover-renewal forecast, measured membrane volume and a dealer plan tied to supported frames and purchasing responsibility.</summary>
  </entry>
  <entry>
    <title>Fabric-covered structures in the US and re-cover demand (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/fabric-covered-structures-in-the-us-and-re-cover-demand-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/fabric-covered-structures-in-the-us-and-re-cover-demand-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates the US fabric-structure reference stock and annual cover-renewal demand, with public inputs, use groups and a dealer planning worksheet.</summary>
  </entry>
  <entry>
    <title>EV charger manufacturers: workplace and retail parking demand</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/ev-charger-manufacturers-workplace-and-retail-parking-demand/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/ev-charger-manufacturers-workplace-and-retail-parking-demand/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size parking demand from buildings, match charging to dwell time, and give installers a qualified site file before committing equipment.</summary>
  </entry>
  <entry>
    <title>Entering a new territory with a fit-first list</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/entering-a-new-territory-with-a-fit-first-list/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/entering-a-new-territory-with-a-fit-first-list/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Choose a serviceable area, define the buildings that fit, and release a manageable entry batch with evidence, buying-role questions and delivery capacity attached.</summary>
  </entry>
  <entry>
    <title>Elevated water tanks due for recoating each year (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/elevated-water-tanks-due-for-recoating-each-year-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/elevated-water-tanks-due-for-recoating-each-year-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates 1,170 elevated water tank recoating events annually in its reference fleet, with public inputs, utility cycles and a contractor territory model.</summary>
  </entry>
  <entry>
    <title>Distributor territory analytics with building-level data</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/distributor-territory-analytics-with-building-level-data/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/distributor-territory-analytics-with-building-level-data/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Map the buildings a branch can serve, connect them to contractor accounts and resolve overlapping territories before assigning sales effort or buying data.</summary>
  </entry>
  <entry>
    <title>Distribution transformer replacement demand at commercial sites (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/distribution-transformer-replacement-demand-at-commercial-sites-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/distribution-transformer-replacement-demand-at-commercial-sites-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates 12,600 annual customer-controlled transformer replacements in large commercial buildings, with size-band and territory benchmarks.</summary>
  </entry>
  <entry>
    <title>Dealer locator gaps: where demand has no installer</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/dealer-locator-gaps-where-demand-has-no-installer/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/dealer-locator-gaps-where-demand-has-no-installer/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Find buildings your dealer network cannot serve, separate listing errors from installer shortages, and size the work before recruiting another dealer.</summary>
  </entry>
  <entry>
    <title>Data center generator and switchgear demand through 2030 (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/data-center-generator-and-switchgear-demand-through-2030-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/data-center-generator-and-switchgear-demand-through-2030-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates US power-equipment requirements through 2030 from public energy inputs, a defined power block and a dated project qualification method.</summary>
  </entry>
  <entry>
    <title>Commercial standby generators in the US (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/commercial-standby-generators-in-the-us-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/commercial-standby-generators-in-the-us-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates 658,000 permanent standby generator sets serving the 2018 US commercial-building stock, with 38,000 sets of annual replacement exposure.</summary>
  </entry>
  <entry>
    <title>Commercial propane tanks and the conquest opportunity (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/commercial-propane-tanks-and-the-conquest-opportunity-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/commercial-propane-tanks-and-the-conquest-opportunity-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates 553,000 stationary propane tanks serving the 2018 US commercial-building stock and 40,900 annual supplier-review opportunities.</summary>
  </entry>
  <entry>
    <title>Commercial pools and the service market (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/commercial-pools-and-the-service-market-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/commercial-pools-and-the-service-market-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size commercial pool service demand from water bodies, properties, operating calendars and route labor, then turn the inventory into qualified recurring accounts.</summary>
  </entry>
  <entry>
    <title>Commercial door manufacturers: overhead and dock door demand</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/commercial-door-manufacturers-overhead-and-dock-door-demand/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/commercial-door-manufacturers-overhead-and-dock-door-demand/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size warehouse door stock and replacement demand, separate whole-door work from component service, and connect verified openings to dealer capacity.</summary>
  </entry>
  <entry>
    <title>Combining public bids with private building lists</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/combining-public-bids-with-private-building-lists/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/combining-public-bids-with-private-building-lists/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Connect public notices and private building records through verified service locations, distinct buying stages and a shared research register.</summary>
  </entry>
  <entry>
    <title>Combining permits, imagery and records into one prospect file</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/combining-permits-imagery-and-records-into-one-prospect-file/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/combining-permits-imagery-and-records-into-one-prospect-file/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Join permit events, dated asset observations and property identities into a building-level prospect file, with review rules and Anvilfield workload estimates.</summary>
  </entry>
  <entry>
    <title>Co-op marketing with fit-first building lists</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/co-op-marketing-with-fit-first-building-lists/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/co-op-marketing-with-fit-first-building-lists/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Share the cost of finding buildings that fit the work, assign each account to a capable partner, and connect the co-op claim to accepted records and measured outcomes.</summary>
  </entry>
  <entry>
    <title>Change detection: spotting new installations early</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/change-detection-spotting-new-installations-early/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/change-detection-spotting-new-installations-early/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Compare dated observations, separate additions from replacements and turn verified installation changes into useful account tasks.</summary>
  </entry>
  <entry>
    <title>Center pivots and the irrigation service market (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/center-pivots-and-the-irrigation-service-market-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/center-pivots-and-the-irrigation-service-market-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Anvilfield estimates the operating pivot base, repair budgets, renewal exposure and dealer service opportunity from public acreage and equipment-cost inputs.</summary>
  </entry>
  <entry>
    <title>Building-first prospecting: why the building comes before the contact</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/building-first-prospecting-why-the-building-comes-before-the-contact/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/building-first-prospecting-why-the-building-comes-before-the-contact/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Start with the building, establish the physical fit, then research the buyer. Use public building counts, transparent workload estimates and a practical handoff checklist.</summary>
  </entry>
  <entry>
    <title>Building data vs contact databases for B2B sales in the trades</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/building-data-vs-contact-databases-for-b2b-sales-in-the-trades/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/building-data-vs-contact-databases-for-b2b-sales-in-the-trades/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Use building data to find the sites that fit your work, then use contact data to reach the responsible buyer. Compare research workload, cost and evidence quality.</summary>
  </entry>
  <entry>
    <title>Building data formats: CSV, GIS layers and CRM imports</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/building-data-formats-csv-gis-layers-and-crm-imports/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/building-data-formats-csv-gis-layers-and-crm-imports/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Use CSV for building tables, GIS layers for mapped geometry and a tested CRM import mapping for records and relationships.</summary>
  </entry>
  <entry>
    <title>Building a contractor network where the buildings are</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/building-a-contractor-network-where-the-buildings-are/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/building-a-contractor-network-where-the-buildings-are/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Locate the buildings your products serve, measure contractor capacity and recruit local coverage with Anvilfield estimates, field benchmarks and a regional example.</summary>
  </entry>
  <entry>
    <title>Bottom-up vs top-down market sizing for building products</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/bottom-up-vs-top-down-market-sizing-for-building-products/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/bottom-up-vs-top-down-market-sizing-for-building-products/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size demand from buildings, then reconcile it with public totals. Anvilfield warehouse roof-coating estimates show how scope, annual timing and channel capacity change the answer.</summary>
  </entry>
  <entry>
    <title>Asset monitoring: tracking new, removed and altered assets over time</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/asset-monitoring-tracking-new-removed-and-altered-assets-over-time/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/asset-monitoring-tracking-new-removed-and-altered-assets-over-time/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Compare dated observations, preserve asset identities and turn verified changes into useful account actions. Anvilfield estimates show the workload and timing.</summary>
  </entry>
  <entry>
    <title>Architectural paint manufacturers: commercial repaint demand from building stock</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/architectural-paint-manufacturers-commercial-repaint-demand-from-building-stock/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/architectural-paint-manufacturers-commercial-repaint-demand-from-building-stock/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size architectural repaint demand from occupied buildings, paintable surfaces and maintenance cycles, then connect the work to owners, distributors and applicators.</summary>
  </entry>
  <entry>
    <title>Account-based marketing for commercial service work</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/account-based-marketing-for-commercial-service-work/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/account-based-marketing-for-commercial-service-work/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Win commercial service accounts by selecting buildings your crews can serve, mapping buying responsibility and coordinating a specific offer around each account.</summary>
  </entry>
  <entry>
    <title>Aboveground storage tanks at US commercial sites and inspection demand (estimate)</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/aboveground-storage-tanks-at-us-commercial-sites-and-inspection-demand-estimate/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/aboveground-storage-tanks-at-us-commercial-sites-and-inspection-demand-estimate/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Size the commercial fuel-tank installed base, separate owner checks from formal inspection work, and turn verified tank sites into a service calendar.</summary>
  </entry>
  <entry>
    <title>A glossary of building and asset intelligence terms</title>
    <link href="https://anvilfield.com/field-guides/market-intelligence/a-glossary-of-building-and-asset-intelligence-terms/"/>
    <id>https://anvilfield.com/field-guides/market-intelligence/a-glossary-of-building-and-asset-intelligence-terms/</id>
    <updated>2026-11-05T00:00:00Z</updated>
    <published>2026-11-05T00:00:00Z</published>
    <category term="market-intelligence"/>
    <summary>Define the buildings, equipment, evidence, buying roles and market quantities behind a useful prospect file, with Anvilfield estimates and a shared review checklist.</summary>
  </entry>
</feed>
