# Anvilfield - Market Intelligence Size and locate demand for building products and services with building-level evidence, explicit assumptions, and practical territory checks. Hub: https://anvilfield.com/field-guides/market-intelligence/ Feed: https://anvilfield.com/field-guides/market-intelligence/feed.xml Research articles (100), grouped by subject: ## A. Concepts and methods - [What is targeted market intelligence for building products and services](https://anvilfield.com/field-guides/market-intelligence/what-is-targeted-market-intelligence-for-building-products-and-services/) - Size and locate demand for building products and services at the building level. - [Building-first prospecting: why the building comes before the contact](https://anvilfield.com/field-guides/market-intelligence/building-first-prospecting-why-the-building-comes-before-the-contact/) - Qualify the building and its assets before researching the buying contact. - [Visible-asset data: what aerial and satellite imagery can tell a sales team](https://anvilfield.com/field-guides/market-intelligence/visible-asset-data-what-aerial-and-satellite-imagery-can-tell-a-sales-team/) - Read visible property features from imagery and check them against records. - [Fit-first lists: how to define the buildings that fit your work](https://anvilfield.com/field-guides/market-intelligence/fit-first-lists-how-to-define-the-buildings-that-fit-your-work/) - Define the building features that make a prospect a good match for your work. - [Installed-base mapping for equipment manufacturers](https://anvilfield.com/field-guides/market-intelligence/installed-base-mapping-for-equipment-manufacturers/) - Locate equipment in the field across brands to plan service and replacement demand. - [Asset monitoring: tracking new, removed and altered assets over time](https://anvilfield.com/field-guides/market-intelligence/asset-monitoring-tracking-new-removed-and-altered-assets-over-time/) - Track dated evidence of assets being installed, removed, or changed. - [How to size a market from building counts instead of population](https://anvilfield.com/field-guides/market-intelligence/how-to-size-a-market-from-building-counts-instead-of-population/) - Build a market estimate from physical buildings and serviceable assets. - [Bottom-up vs top-down market sizing for building products](https://anvilfield.com/field-guides/market-intelligence/bottom-up-vs-top-down-market-sizing-for-building-products/) - Compare building-level market counts with national and regional spending totals. - [Owner of record vs operator vs decision maker: who actually buys](https://anvilfield.com/field-guides/market-intelligence/owner-of-record-vs-operator-vs-decision-maker-who-actually-buys/) - Separate property ownership, site operations, and purchasing authority. - [Parcel data pitfalls: why property records alone miss the asset](https://anvilfield.com/field-guides/market-intelligence/parcel-data-pitfalls-why-property-records-alone-miss-the-asset/) - Recognize where parcel records miss buildings, equipment, and service needs. - [Combining permits, imagery and records into one prospect file](https://anvilfield.com/field-guides/market-intelligence/combining-permits-imagery-and-records-into-one-prospect-file/) - Build a prospect file that connects permits, imagery, and property records. - [How accurate is aerial asset detection, and how review fixes it](https://anvilfield.com/field-guides/market-intelligence/how-accurate-is-aerial-asset-detection-and-how-review-fixes-it/) - Measure detection accuracy and use human review to correct missed or wrong assets. - [How fresh does building data need to be for sales](https://anvilfield.com/field-guides/market-intelligence/how-fresh-does-building-data-need-to-be-for-sales/) - Choose evidence dates and refresh intervals that match the sales decision. - [Building data vs contact databases for B2B sales in the trades](https://anvilfield.com/field-guides/market-intelligence/building-data-vs-contact-databases-for-b2b-sales-in-the-trades/) - Compare physical building evidence with business and contact database records. - [A glossary of building and asset intelligence terms](https://anvilfield.com/field-guides/market-intelligence/a-glossary-of-building-and-asset-intelligence-terms/) - Define the terms used to describe buildings, assets, buyers, and market estimates. ## B. Manufacturer playbooks - [Roof coating manufacturers: finding restoration demand building by building](https://anvilfield.com/field-guides/market-intelligence/roof-coating-manufacturers-finding-restoration-demand-building-by-building/) - Find commercial roofs that fit a coating or restoration sales program. - [Architectural paint manufacturers: commercial repaint demand from building stock](https://anvilfield.com/field-guides/market-intelligence/architectural-paint-manufacturers-commercial-repaint-demand-from-building-stock/) - Estimate commercial repaint opportunities from building stock and surface area. - [Industrial and protective coatings: finding tanks, steel and structures to coat](https://anvilfield.com/field-guides/market-intelligence/industrial-and-protective-coatings-finding-tanks-steel-and-structures-to-coat/) - Locate tanks, steel, and other structures that need protective coating work. - [Single-ply membrane manufacturers: re-roof demand by age band and region](https://anvilfield.com/field-guides/market-intelligence/single-ply-membrane-manufacturers-re-roof-demand-by-age-band-and-region/) - Map single-ply replacement demand by roof age, system, and region. - [Metal roofing and wall panel manufacturers: retrofit and recover demand](https://anvilfield.com/field-guides/market-intelligence/metal-roofing-and-wall-panel-manufacturers-retrofit-and-recover-demand/) - Find metal roof and wall retrofit opportunities in existing building stock. - [Roof insulation and cover board makers: re-roof volume as a leading indicator](https://anvilfield.com/field-guides/market-intelligence/roof-insulation-and-cover-board-makers-re-roof-volume-as-a-leading-indicator/) - Use re-roof activity to plan insulation and cover board demand. - [HVAC equipment OEMs: the rooftop unit replacement pipeline](https://anvilfield.com/field-guides/market-intelligence/hvac-equipment-oems-the-rooftop-unit-replacement-pipeline/) - Build a rooftop unit replacement pipeline from installed equipment and age bands. - [HVAC parts and refrigerant distributors: servicing the installed base](https://anvilfield.com/field-guides/market-intelligence/hvac-parts-and-refrigerant-distributors-servicing-the-installed-base/) - Plan HVAC parts and refrigerant coverage around equipment in service. - [Generator manufacturers and dealers: the commercial standby installed base](https://anvilfield.com/field-guides/market-intelligence/generator-manufacturers-and-dealers-the-commercial-standby-installed-base/) - Map commercial standby generators for equipment sales and dealer coverage. - [Switchgear and transformer makers: replacement and refurbishment demand](https://anvilfield.com/field-guides/market-intelligence/switchgear-and-transformer-makers-replacement-and-refurbishment-demand/) - Size replacement and refurbishment opportunities for switchgear and transformers. - [Storage tank manufacturers and fabricators: replacement and new-site demand](https://anvilfield.com/field-guides/market-intelligence/storage-tank-manufacturers-and-fabricators-replacement-and-new-site-demand/) - Find tank replacement and new-site opportunities by asset type and territory. - [Fabric structure manufacturers: re-cover cycles and the installed base](https://anvilfield.com/field-guides/market-intelligence/fabric-structure-manufacturers-re-cover-cycles-and-the-installed-base/) - Map fabric structures and the timing of cover replacement work. - [Pavement product makers: sealcoat, crack fill and striping demand from parking area](https://anvilfield.com/field-guides/market-intelligence/pavement-product-makers-sealcoat-crack-fill-and-striping-demand-from-parking-area/) - Estimate sealcoat, crack fill, and striping demand from paved parking area. - [Waterproofing and sealant manufacturers: building envelope demand](https://anvilfield.com/field-guides/market-intelligence/waterproofing-and-sealant-manufacturers-building-envelope-demand/) - Locate existing buildings that fit waterproofing and sealant work. - [Firestop and fire protection equipment makers: retrofit demand in existing buildings](https://anvilfield.com/field-guides/market-intelligence/firestop-and-fire-protection-equipment-makers-retrofit-demand-in-existing-buildings/) - Identify retrofit demand for firestop and fire protection equipment. - [Loading dock equipment manufacturers: dock count and replacement cycles](https://anvilfield.com/field-guides/market-intelligence/loading-dock-equipment-manufacturers-dock-count-and-replacement-cycles/) - Map loading docks and the replacement cycles of their equipment. - [Commercial door manufacturers: overhead and dock door demand](https://anvilfield.com/field-guides/market-intelligence/commercial-door-manufacturers-overhead-and-dock-door-demand/) - Size overhead and dock door demand from commercial buildings and service cycles. - [Lighting manufacturers: LED retrofit demand in parking lots and warehouses](https://anvilfield.com/field-guides/market-intelligence/lighting-manufacturers-led-retrofit-demand-in-parking-lots-and-warehouses/) - Find parking lots and warehouses that fit LED lighting retrofit work. - [Solar module and racking suppliers: commercial rooftop and carport potential](https://anvilfield.com/field-guides/market-intelligence/solar-module-and-racking-suppliers-commercial-rooftop-and-carport-potential/) - Screen commercial roofs and parking areas for solar module and racking demand. - [EV charger manufacturers: workplace and retail parking demand](https://anvilfield.com/field-guides/market-intelligence/ev-charger-manufacturers-workplace-and-retail-parking-demand/) - Qualify workplace and retail parking sites for EV charging equipment. - [Water treatment chemical companies: cooling tower accounts by region](https://anvilfield.com/field-guides/market-intelligence/water-treatment-chemical-companies-cooling-tower-accounts-by-region/) - Map cooling tower accounts for water treatment chemical sales and service. - [Pool equipment manufacturers: commercial and residential pool counts](https://anvilfield.com/field-guides/market-intelligence/pool-equipment-manufacturers-commercial-and-residential-pool-counts/) - Size pool equipment opportunities from commercial and residential pool stock. - [Irrigation and landscape product makers: commercial grounds demand](https://anvilfield.com/field-guides/market-intelligence/irrigation-and-landscape-product-makers-commercial-grounds-demand/) - Plan irrigation and landscape product coverage around commercial grounds. - [Fencing manufacturers: industrial yard and perimeter demand](https://anvilfield.com/field-guides/market-intelligence/fencing-manufacturers-industrial-yard-and-perimeter-demand/) - Find industrial yards and properties with perimeter fencing needs. - [Skylight and daylighting manufacturers: replacement demand on aging roofs](https://anvilfield.com/field-guides/market-intelligence/skylight-and-daylighting-manufacturers-replacement-demand-on-aging-roofs/) - Locate aging roofs with skylight and daylighting replacement opportunities. ## C. Anvilfield estimates of installed base and demand - [How many rooftop units are in US commercial buildings (estimate)](https://anvilfield.com/field-guides/market-intelligence/how-many-rooftop-units-are-in-us-commercial-buildings-estimate/) - Estimate rooftop unit counts in US commercial buildings and replacement demand. - [How many US commercial roofs will be coated or restored each year (estimate)](https://anvilfield.com/field-guides/market-intelligence/how-many-us-commercial-roofs-will-be-coated-or-restored-each-year-estimate/) - Estimate annual commercial roof coating and restoration activity. - [US commercial re-roof volume by roof system and age band (estimate)](https://anvilfield.com/field-guides/market-intelligence/us-commercial-re-roof-volume-by-roof-system-and-age-band-estimate/) - Estimate commercial re-roof volume by system type and roof age. - [US parking lot area and annual sealcoat demand (estimate)](https://anvilfield.com/field-guides/market-intelligence/us-parking-lot-area-and-annual-sealcoat-demand-estimate/) - Estimate US parking lot area and the annual market for sealcoating. - [Aboveground storage tanks at US commercial sites and inspection demand (estimate)](https://anvilfield.com/field-guides/market-intelligence/aboveground-storage-tanks-at-us-commercial-sites-and-inspection-demand-estimate/) - Estimate aboveground storage tank stock and recurring inspection demand. - [How many cooling towers operate in the US (estimate)](https://anvilfield.com/field-guides/market-intelligence/how-many-cooling-towers-operate-in-the-us-estimate/) - Estimate the US cooling tower installed base and service opportunity. - [Commercial standby generators in the US (estimate)](https://anvilfield.com/field-guides/market-intelligence/commercial-standby-generators-in-the-us-estimate/) - Estimate commercial standby generator counts and recurring service demand. - [Elevated water tanks due for recoating each year (estimate)](https://anvilfield.com/field-guides/market-intelligence/elevated-water-tanks-due-for-recoating-each-year-estimate/) - Estimate how many elevated water tanks enter a recoating cycle each year. - [Fabric-covered structures in the US and re-cover demand (estimate)](https://anvilfield.com/field-guides/market-intelligence/fabric-covered-structures-in-the-us-and-re-cover-demand-estimate/) - Estimate fabric structure counts and the annual need for replacement covers. - [Stormwater ponds and basins per county (estimate)](https://anvilfield.com/field-guides/market-intelligence/stormwater-ponds-and-basins-per-county-estimate/) - Estimate stormwater pond and basin stock for county-level maintenance planning. - [Salt storage domes and sheds in snow states (estimate)](https://anvilfield.com/field-guides/market-intelligence/salt-storage-domes-and-sheds-in-snow-states-estimate/) - Estimate salt storage dome and shed counts across snow states. - [Data center generator and switchgear demand through 2030 (estimate)](https://anvilfield.com/field-guides/market-intelligence/data-center-generator-and-switchgear-demand-through-2030-estimate/) - Estimate data center generator and switchgear demand through 2030. - [Distribution transformer replacement demand at commercial sites (estimate)](https://anvilfield.com/field-guides/market-intelligence/distribution-transformer-replacement-demand-at-commercial-sites-estimate/) - Estimate replacement demand for transformers serving commercial properties. - [Parking spaces that could host EV charging at workplaces and retail (estimate)](https://anvilfield.com/field-guides/market-intelligence/parking-spaces-that-could-host-ev-charging-at-workplaces-and-retail-estimate/) - Estimate workplace and retail parking spaces that fit EV charging screens. - [Solar-ready commercial roofs by state (estimate)](https://anvilfield.com/field-guides/market-intelligence/solar-ready-commercial-roofs-by-state-estimate/) - Estimate commercial roofs that meet an initial solar-readiness screen by state. - [Commercial pools and the service market (estimate)](https://anvilfield.com/field-guides/market-intelligence/commercial-pools-and-the-service-market-estimate/) - Estimate the commercial pool installed base and recurring service market. - [Outdoor sport courts and resurfacing demand (estimate)](https://anvilfield.com/field-guides/market-intelligence/outdoor-sport-courts-and-resurfacing-demand-estimate/) - Estimate outdoor sport court counts and annual resurfacing demand. - [Loading docks in US warehouses (estimate)](https://anvilfield.com/field-guides/market-intelligence/loading-docks-in-us-warehouses-estimate/) - Estimate loading dock counts in US warehouses for equipment and service planning. - [Warehouse roofs over 20 years old (estimate)](https://anvilfield.com/field-guides/market-intelligence/warehouse-roofs-over-20-years-old-estimate/) - Estimate the stock of warehouse roofs older than 20 years. - [Metal roofs showing rust and the restoration opportunity (estimate)](https://anvilfield.com/field-guides/market-intelligence/metal-roofs-showing-rust-and-the-restoration-opportunity-estimate/) - Estimate rust-affected metal roofs and the market for restoration work. - [Skylights on low-slope roofs due for replacement (estimate)](https://anvilfield.com/field-guides/market-intelligence/skylights-on-low-slope-roofs-due-for-replacement-estimate/) - Estimate skylight stock on low-slope roofs and annual replacement demand. - [Grain bins and on-farm storage needing service (estimate)](https://anvilfield.com/field-guides/market-intelligence/grain-bins-and-on-farm-storage-needing-service-estimate/) - Estimate grain bin and on-farm storage service opportunities. - [Center pivots and the irrigation service market (estimate)](https://anvilfield.com/field-guides/market-intelligence/center-pivots-and-the-irrigation-service-market-estimate/) - Estimate center pivot counts and recurring irrigation service demand. - [Commercial propane tanks and the conquest opportunity (estimate)](https://anvilfield.com/field-guides/market-intelligence/commercial-propane-tanks-and-the-conquest-opportunity-estimate/) - Estimate commercial propane tank stock and account conversion opportunities. - [Port cranes and terminal equipment in US ports (estimate)](https://anvilfield.com/field-guides/market-intelligence/port-cranes-and-terminal-equipment-in-us-ports-estimate/) - Estimate port crane and terminal equipment counts for service market planning. ## D. Supply chain and channel - [Distributor territory analytics with building-level data](https://anvilfield.com/field-guides/market-intelligence/distributor-territory-analytics-with-building-level-data/) - Plan distributor territories from building counts, assets, and serviceable demand. - [Manufacturer rep agencies: covering a territory by asset density](https://anvilfield.com/field-guides/market-intelligence/manufacturer-rep-agencies-covering-a-territory-by-asset-density/) - Allocate manufacturer rep coverage using asset density and account workload. - [Building a contractor network where the buildings are](https://anvilfield.com/field-guides/market-intelligence/building-a-contractor-network-where-the-buildings-are/) - Place contractor network coverage near the buildings and assets needing work. - [Dealer locator gaps: where demand has no installer](https://anvilfield.com/field-guides/market-intelligence/dealer-locator-gaps-where-demand-has-no-installer/) - Find areas where installed demand has no practical dealer or installer coverage. - [Co-op marketing with fit-first building lists](https://anvilfield.com/field-guides/market-intelligence/co-op-marketing-with-fit-first-building-lists/) - Coordinate manufacturer and contractor campaigns around qualified building lists. - [Specification vs replacement: which market drives your volume](https://anvilfield.com/field-guides/market-intelligence/specification-vs-replacement-which-market-drives-your-volume/) - Separate specification activity from replacement demand when planning sales. - [Replacement vs new construction share by product category](https://anvilfield.com/field-guides/market-intelligence/replacement-vs-new-construction-share-by-product-category/) - Compare replacement and new construction shares across product categories. - [Seasonality of building-product demand and when to prospect](https://anvilfield.com/field-guides/market-intelligence/seasonality-of-building-product-demand-and-when-to-prospect/) - Time outreach and supply plans around seasonal building-product demand. - [Inventory and production planning from the installed base](https://anvilfield.com/field-guides/market-intelligence/inventory-and-production-planning-from-the-installed-base/) - Plan stock and production using equipment age, service cycles, and replacement needs. - [Private label and regional brands: winning share in a territory](https://anvilfield.com/field-guides/market-intelligence/private-label-and-regional-brands-winning-share-in-a-territory/) - Use territory-level physical fit to plan regional and private label growth. ## E. Service company growth and best practices - [Turning an installed base into service agreements](https://anvilfield.com/field-guides/market-intelligence/turning-an-installed-base-into-service-agreements/) - Convert equipment inventories into qualified recurring service opportunities. - [Route density as a growth strategy for service companies](https://anvilfield.com/field-guides/market-intelligence/route-density-as-a-growth-strategy-for-service-companies/) - Use customer proximity and visit workload to plan service company growth. - [Account-based marketing for commercial service work](https://anvilfield.com/field-guides/market-intelligence/account-based-marketing-for-commercial-service-work/) - Build account campaigns around the buildings and assets each buyer controls. - [Entering a new territory with a fit-first list](https://anvilfield.com/field-guides/market-intelligence/entering-a-new-territory-with-a-fit-first-list/) - Screen a new service territory before assigning sales and field capacity. - [How targeting changes win rates in commercial service sales](https://anvilfield.com/field-guides/market-intelligence/how-targeting-changes-win-rates-in-commercial-service-sales/) - Measure how physical-fit screening changes the commercial sales funnel. - [Sales operations for trade companies: the data stack that works](https://anvilfield.com/field-guides/market-intelligence/sales-operations-for-trade-companies-the-data-stack-that-works/) - Connect building data, buyer research, CRM records, and field operations. - [Lead scoring by physical fit](https://anvilfield.com/field-guides/market-intelligence/lead-scoring-by-physical-fit/) - Rank prospects by observable fit with the equipment and work you support. - [Keeping a CRM clean with building-level records](https://anvilfield.com/field-guides/market-intelligence/keeping-a-crm-clean-with-building-level-records/) - Keep building, asset, company, and contact records distinct and connected. - [Measuring the return on a prospect list](https://anvilfield.com/field-guides/market-intelligence/measuring-the-return-on-a-prospect-list/) - Measure list costs, qualified opportunities, sales, and contribution together. - [Selling to property managers and portfolio owners](https://anvilfield.com/field-guides/market-intelligence/selling-to-property-managers-and-portfolio-owners/) - Qualify purchasing responsibility across property managers and portfolios. - [Winning national and multi-site accounts](https://anvilfield.com/field-guides/market-intelligence/winning-national-and-multi-site-accounts/) - Plan consistent service coverage and evidence for multi-site customers. - [Public vs private work: balancing the mix with bids and lists](https://anvilfield.com/field-guides/market-intelligence/public-vs-private-work-balancing-the-mix-with-bids-and-lists/) - Balance public bid opportunities with qualified private building prospects. - [Pricing service agreements from the asset count](https://anvilfield.com/field-guides/market-intelligence/pricing-service-agreements-from-the-asset-count/) - Build service pricing from asset quantities, visit tasks, access, and workload. - [Growing a roofing service department past repairs](https://anvilfield.com/field-guides/market-intelligence/growing-a-roofing-service-department-past-repairs/) - Develop recurring roofing service work beyond reactive repair calls. - [What leading service companies do differently with data](https://anvilfield.com/field-guides/market-intelligence/what-leading-service-companies-do-differently-with-data/) - Connect sales and service decisions to clean, dated building-level evidence. ## F. Data, detection and monitoring explained - [How aerial imagery finds rooftop units, tanks and lots](https://anvilfield.com/field-guides/market-intelligence/how-aerial-imagery-finds-rooftop-units-tanks-and-lots/) - Identify rooftop equipment, tanks, and parking areas in aerial imagery. - [Satellite vs aerial imagery for asset finding](https://anvilfield.com/field-guides/market-intelligence/satellite-vs-aerial-imagery-for-asset-finding/) - Compare satellite and aerial imagery for resolution, coverage, and asset review. - [Change detection: spotting new installations early](https://anvilfield.com/field-guides/market-intelligence/change-detection-spotting-new-installations-early/) - Use dated imagery to identify new equipment installations and site changes. - [Monitoring cadences: one-time, quarterly and daily alerts](https://anvilfield.com/field-guides/market-intelligence/monitoring-cadences-one-time-quarterly-and-daily-alerts/) - Choose one-time research or recurring monitoring to match the decision cycle. - [Reviewing machine-detected assets: a quality checklist](https://anvilfield.com/field-guides/market-intelligence/reviewing-machine-detected-assets-a-quality-checklist/) - Review detected assets for identity, evidence quality, duplicates, and coverage. - [Building data formats: CSV, GIS layers and CRM imports](https://anvilfield.com/field-guides/market-intelligence/building-data-formats-csv-gis-layers-and-crm-imports/) - Prepare building and asset records for CSV, GIS, and CRM handoffs. - [Owner research at scale: from parcel to decision maker](https://anvilfield.com/field-guides/market-intelligence/owner-research-at-scale-from-parcel-to-decision-maker/) - Connect parcel ownership to the person responsible for the buying decision. - [Combining public bids with private building lists](https://anvilfield.com/field-guides/market-intelligence/combining-public-bids-with-private-building-lists/) - Combine advertised public work with qualified private property opportunities. - [The economics of buying vs building asset data in-house](https://anvilfield.com/field-guides/market-intelligence/the-economics-of-buying-vs-building-asset-data-in-house/) - Compare the cost and workload of purchasing asset data or producing it internally. - [The future of asset intelligence for the trades](https://anvilfield.com/field-guides/market-intelligence/the-future-of-asset-intelligence-for-the-trades/) - Explore how building-level asset research is changing sales and service planning. ## Core concepts - [Building-first prospecting](https://anvilfield.com/field-guides/glossary/building-first-prospecting/) - Starting from the building and what is visible on it, then finding the decision maker. - [Visible-asset data](https://anvilfield.com/field-guides/glossary/visible-asset-data/) - Facts read from aerial and satellite imagery and checked against records. - [Fit-first lists](https://anvilfield.com/field-guides/glossary/fit-first-lists/) - Lists filtered to the buildings that fit a company's work. - [Installed-base mapping](https://anvilfield.com/field-guides/glossary/installed-base-mapping/) - Locating every unit of a product class in the field, regardless of brand. - [Asset monitoring](https://anvilfield.com/field-guides/glossary/asset-monitoring/) - Dated change detection of new, removed or altered assets. - [Targeted market intelligence](https://anvilfield.com/field-guides/glossary/targeted-market-intelligence/) - Sizing and locating demand at the building level rather than the ZIP level.