Free companion toolkit
Your Lawn Care Starter Toolkit
The exact tools the book builds on, ready to use. Price a lawn, build a tight route, sign customers up weekly, and ask for the reviews that bring you more. Set it up before your first call and you will be ready the moment the phone rings.
From the book How to Start a Lawn Care Business by Marcus Reed. Everything here is free for readers, no purchase or sign-up required.
- Route-pricing calculator: enter the lawn and conditions, get a price that respects your minimum and your target hourly rate, with the weekly option built in
- Door-hanger and flyer templates to build a tight route, one street at a time
- A customer and route tracker that maps your clusters so you know which streets to target next
- A ready-to-use, fill-in-the-blank service agreement template
- Review-request scripts for in person, follow-up texts, referrals, and neighbor outreach
Pricing calculator
You should not do this math from scratch on every call. Enter the lawn size and conditions and get a price that respects your minimum and your target hourly rate, with the weekly option built in. Fill in your own numbers once, and every future quote takes seconds. Price by the yard, but think by the hour: quote a flat price per visit so that as you get faster, you earn more per lawn instead of being punished for your speed.
First, estimate the time the lawn takes based on its size, slope, obstacles, and condition. Second, price the flat per-visit rate so it hits your target hourly rate (start at $60 an hour). Third, never go below your minimum mow (start at $40): even the tiniest yard costs you the drive, the unload, and a slot in your day, so when a lawn is small you charge the minimum and move on, you do not cut below it. Fourth, build the route tight: compete a little harder for a lawn that sits next to customers you already have, since it adds almost pure profit, and charge more or politely pass on a far-flung lawn that drags down your whole day. Your real scoreboard is earnings per hour across the day, not the price of one lawn, and that is what density and speed move.
Download the rest of your toolkit
Print the templates and checklists, save the tracker, and make the QR card. They open on your phone or computer.
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