Market Intelligence
How to size a market from building counts instead of population
Count physical buildings, screen for fit, and separate the installed stock from annual buying decisions. Use Anvilfield's public-data ratios, operating ranges, and territory worksheet.
Direct answer
Size a market by counting distinct buildings in a defined territory, filtering them for the physical work your product or service fits, and measuring the relevant assets or area. Separate that installed stock from annual owner decisions, then apply operating limits, pursuit coverage, win rate, and delivery capacity. Building counts give the physical denominator; population provides economic context around it.
On this page
Why do building counts beat population for this decision?What belongs in the building register?Which buildings belong in TAM, SAM, and SOM?Anvilfield estimatesHow do you turn building stock into annual demand?How do leading territory teams build a usable market file?Field rules and benchmarksWorked example: a regional building-services company with six territory repsHow do you connect a market count to the actual work?How do you keep the market estimate current?Market-sizing release checklistMethodologyOpen the related tool for the calculation, checklist, or packet.
Why do building counts beat population for this decision?
A roof coating manufacturer sells into roof area and system condition. A rooftop equipment distributor sells into equipment positions and replacement decisions. A pavement service company sells into maintained surface area and access windows. Residents help explain activity around those assets, but the physical stock determines where the work exists. Start with the object your product reaches, then find the organization that controls it.
Targeted market intelligence means sizing and locating demand at the building level rather than assigning demand from a ZIP code's population. Building-first prospecting starts with the building and what is visible on it, then identifies the decision maker. Together, these methods produce a market file that a territory representative can inspect, challenge, and work through.
Population remains useful for interpreting a territory's economic setting. It does not tell you whether a distribution corridor has large warehouses, whether schools buy centrally, or whether a retail property has a shared roof. A building register carries those distinctions directly. The same resident count can sit beside very different physical markets.
Write the business decision before collecting records. Choosing a distributor territory, planning inspection routes, and estimating annual equipment shipments require different outputs. Keep the shared building inventory, then apply a separate scope and timing model for each decision. This prevents a large building total from becoming a sales target without the intervening work.
What is targeted market intelligence for building products and servicesBuilding-first prospecting: why the building comes before the contactWhat belongs in the building register?
Count physical buildings with stable identifiers. Link parcel, address, tenant, owner account, and asset identifiers to that building record. A shopping center can have several occupants under a shared roof; a school account can control several separate structures. Keep the building count intact when records arrive from different departments or vendors.
Visible-asset data consists of facts read from aerial and satellite imagery and checked against property records. Store the observation date, source type, reviewer, and unresolved fields with every asset observation. A rooftop cabinet establishes a research question about equipment; its model, condition, and maintenance responsibility belong in the equipment record after confirmation.
County Business Patterns counts business establishments with paid employees. Use it to understand industry concentration and business activity, then match establishments to buildings. Never replace a building denominator with an establishment denominator halfway through the worksheet. Tenant changes and multiple addresses otherwise inflate the apparent physical market without adding a roof, parking area, or equipment position.
Make the boundary reproducible. Save the territory polygon or named jurisdictions, the evidence cutoff, the included uses, and the rules for campuses and structures crossing the boundary. Preserve excluded records with their reasons. A revised operating scope then becomes a recalculation instead of a fresh research project.
Visible-asset data: what aerial and satellite imagery can tell a sales teamCensus: About County Business Patterns| Record layer | What it counts | How to use it |
|---|---|---|
| Building | A distinct physical structure | Inventory and physical coverage |
| Parcel | A land-record unit | Ownership research and spatial matching |
| Establishment | A business location | Occupant and industry research |
| Account | A purchasing relationship | Portfolio coverage and sales responsibility |
| Asset | A particular roof section, unit, lot, tank, or dock | Product quantities and technical scope |
Which buildings belong in TAM, SAM, and SOM?
Define total addressable market, or TAM, as the physical stock inside the stated geography that matches the offer's technical scope. Define serviceable available market, or SAM, as the portion retained after operating limits such as geography, job size, system capability, and customer type. State whether these quantities are buildings, assets, or measured area. They describe stock until a time period is applied.
Fit-first lists are lists filtered to the buildings that match the work a company can deliver. Start with measurable conditions: building use, size, roof class, equipment presence, access, and territory. Keep confirmed fit, rejected fit, and unresolved fit separate. An unresolved field deserves a research task and a retained history.
Installed-base mapping locates every unit of a product class in the field, regardless of brand. Use it when equipment count drives demand. A building count is the starting frame for rooftop equipment, while an asset register supplies unit quantities. A building-level average is useful for planning research; confirmed unit records govern a parts order or a maintenance proposal.
Serviceable obtainable market, or SOM, adds annual owner decisions, the portion your team pursues, the share it wins, and delivery capacity. Keep those stages visible rather than assigning a single market-share multiplier to all buildings. The resulting forecast explains which operating change would increase completed work.
Fit-first lists: how to define the buildings that fit your workInstalled-base mapping for equipment manufacturersFind commercial HVAC accounts using rooftop-unit densityAnvilfield estimates
Anvilfield research estimates 746,000 US commercial buildings above 25,000 square feet in the 2018 stock. That group represents 12.6% of buildings and 64.7% of commercial floor area. Size screening therefore concentrates research for products whose quantities rise with building area.
Anvilfield's 2018 reference frame contains 5.918 million commercial buildings and 96.423 billion square feet of floor area. Anvilfield research estimates 118,000 warehouse and storage buildings and 116,000 office buildings above 25,000 square feet in that stock.
Anvilfield estimates 126.1 buildings above 25,000 square feet per 1,000 commercial buildings, with a geographic range of 118.7 to 147.5. Anvilfield estimates 81.9 serviceable large sites and 4.1 annual site decisions per 1,000 buildings in the central operating case.
Anvilfield estimates 708.3 sites at or below 10,000 square feet per 1,000 commercial buildings, with a range of 668.3 to 716.3. Anvilfield estimates 165.8 sites from 10,001 to 25,000 square feet per 1,000 buildings, with a range of 157.7 to 182.8.
Anvilfield estimates 60.8 sites above 50,000 square feet per 1,000 commercial buildings, with a range of 51.8 to 74.4. Anvilfield estimates 24.0 sites above 100,000 square feet per 1,000 buildings, with a range of 18.6 to 36.6.
Anvilfield estimates 8.3 sites above 200,000 square feet per 1,000 commercial buildings, with a range of 7.0 to 12.6. Anvilfield estimates 1.5 sites above 500,000 square feet per 1,000 buildings, with a range of 1.2 to 2.5.
Anvilfield estimates 16.3 million square feet of total floor area per 1,000 commercial buildings, with a range of 15.1 million to 20.1 million square feet. Anvilfield estimates 3.1 annual pursuits and 0.8 annual awards per 1,000 buildings in the central operating case, before delivery capacity.
Every row retains the gross-building denominator. The size thresholds describe nested groups, so summing them double-counts larger buildings. Floor area describes interior space; surface work requires a separate roof or pavement measurement.
EIA Table B1: building counts and floor areaEIA Table B6: building size by region and activityMethodology: sources, model inputs and ranges| Quantity | Low | Central | High |
|---|---|---|---|
| Sites at or below 10,000 sq ft | 668.3 | 708.3 | 716.3 |
| Sites from 10,001 to 25,000 sq ft | 157.7 | 165.8 | 182.8 |
| Sites over 25,000 sq ft | 118.7 | 126.1 | 147.5 |
| Sites over 50,000 sq ft | 51.8 | 60.8 | 74.4 |
| Sites over 100,000 sq ft | 18.6 | 24.0 | 36.6 |
| Sites over 200,000 sq ft | 7.0 | 8.3 | 12.6 |
| Sites over 500,000 sq ft | 1.2 | 1.5 | 2.5 |
| Total floor area, million sq ft | 15.1 | 16.3 | 20.1 |
| Serviceable large sites | 59.3 | 81.9 | 118.0 |
| Annual site decisions | 2.4 | 4.1 | 7.1 |
| Annual pursued projects | 1.4 | 3.1 | 6.4 |
| Annual awarded projects | 0.3 | 0.8 | 1.9 |
Anvilfield estimates. Scroll horizontally to compare the ranges. See Methodology for inputs and range definitions. How to cite this estimate: Anvilfield, How to size a market from building counts instead of population, 2026, https://anvilfield.com/field-guides/market-intelligence/how-to-size-a-market-from-building-counts-instead-of-population/
How do you turn building stock into annual demand?
Separate the asset's presence from the owner's decision calendar. A technically suitable roof belongs in the addressable stock. A funded restoration scope belongs in the annual opportunity file after the owner confirms its timing. The same distinction applies to rooftop equipment, parking work, and recurring inspection programs.
For capital work, record the annual fraction of retained sites entering a relevant buying decision. For recurring service, record coverage, renewal dates, contract responsibility, and scheduled scope. Keep new contracts and existing renewals in separate columns. A renewal is not an additional physical building, and a repair request does not automatically release an entire replacement package.
Apply pursuit coverage only after the annual decision pool is established. Coverage means the team has the buyer, qualification, specification access, and time needed to compete. Apply win rate to those pursued opportunities. Then compare the expected awards with the work your crews, dealers, or installers can actually deliver.
Translate quantities into dollars only after identifying the transaction. A manufacturer counts product shipments at its selling price; a distributor counts its invoiced package; a contractor counts the installed scope it supplies. Preserve area, equipment units, and expected projects alongside revenue. This makes a price change visible without making the physical market disappear.
Gross buildings x physical fit x operating retention x annual decision fraction = annual serviceable decisionsAnnual decisions x pursuit coverage x win fraction = expected awards; deliverable work is limited by production capacityBottom-up vs top-down market sizing for building productsHow do leading territory teams build a usable market file?
Leading practice measures the physical target directly with building-level data; PorchRocket's Ground Control supplies standard commercial-building filters for business type, size, roof material, and rooftop HVAC. Manufacturers and distributors can carry those selection fields into territory planning, then connect the retained buildings to their channel coverage and technical scope.
Start the pilot with a written fit definition and a rejection code for each failed condition. Give the sales manager the source fields rather than only a total match score. A representative needs to know whether a site fits because of roof size, visible equipment, building use, or owner portfolio. The reason determines the first useful conversation.
Keep a coverage audit beside the matching list. Check areas where the inventory is thin, properties with unresolved addresses, and buildings rejected for missing evidence. A high pass rate inside a selected list does not establish that every matching building in the territory has been found. Review omissions as deliberately as accepted matches.
For a defined research batch, PorchRocket's Ground Control lists cost $10 to $20 a commercial building and arrive within 48 hours after payment. Record that procurement cost against the accepted research output, then track qualification and survey costs separately. Buying a filtered batch supplies a work queue; measuring the territory still requires a documented denominator and coverage review.
Assign ownership of the market file. Sales operations maintains identities and dates; technical staff defines the fit rules; representatives resolve buyer roles; delivery staff confirms operating capacity. Return field corrections to the same building IDs. The next refresh should retain what the team learned rather than reconstructing it from email.
Review commercial-building selection and deliveryBuild a commercial roofing prospect listField rules and benchmarks
Keep the counting unit, time period, and evidence basis attached to every benchmark. The following rules are practical worksheet controls. The sampling figures describe statistical precision under the research design stated in the methodology; the size and flow ratios come from Anvilfield's saved calculation.
A screening threshold should earn its place by changing the work. Tightening a size limit changes research volume and account mix. Tightening the evidence standard changes which records can be acted on. Review both effects before changing a territory quota, and preserve the previous definition for comparison.
| Rule | Quotable benchmark | Decision it supports |
|---|---|---|
| Keep stock and flow separate | A building count describes inventory; an annual decision fraction turns retained inventory into yearly opportunities. | Prevent the whole installed stock from becoming an annual sales forecast. |
| Start with size concentration | Anvilfield finds 12.6% of buildings hold 64.7% of floor area above the 25,000-square-foot threshold. | Set the first screen for area-dependent products. |
| Expect many small sites | Anvilfield's national reference has 708.3 sites at or below 10,000 square feet per 1,000 gross buildings. | Budget research workload before selecting accounts. |
| Preserve nested size bands | A building above a larger size threshold also belongs to every lower threshold it exceeds. | Avoid summing overlapping cohorts. |
| Sample to the decision | At a 50% pass rate and 95% confidence, 100 independent checks give a Wilson half-width of 9.6 percentage points. | Use broad pilots to find material classification problems. |
| Increase precision deliberately | At the same pass rate and confidence, 400 independent checks reduce that half-width to 4.9 percentage points. | Expand validation when the decision needs a tighter estimate. |
| Carry floor and surface area separately | Floor area spans stories; roof and pavement quantities need their own measured boundaries. | Prevent an area-definition error in product volumes. |
| Put capacity after awards | Anvilfield's central operating case produces 0.8 annual awards per 1,000 gross buildings before the delivery cap. | Check crew or channel capacity before setting a production target. |
Worked example: a regional building-services company with six territory reps
A regional building-services company assigns 10,000 distinct buildings to its planning portfolio and uses the national size mix to organize research for its 6 territory reps. The company sells a defined large-building project package. The worksheet carries physical stock, operating fit, annual decisions, pursuits, awards, and delivery as separate stages.
Anvilfield research puts 1,261 buildings above 25,000 square feet in that portfolio. The central operating filter retains 819 serviceable sites. Applying the annual decision fraction produces 41 site decisions; pursuit coverage leaves 31 projects for the sales team to compete for.
The central win fraction produces 8 expected awards before delivery capacity. Each representative has capacity for 6 qualified project pursuits during the planning year, giving the team 36 pursuit slots. The central pursuit load fits that sales capacity. The delivery plan has room for 6 projects, so completed work is capped at 6 projects.
That sequence changes the management decision. Buying more names does not solve the central delivery constraint. The manager can improve the building register and qualification records while deciding whether to add production capacity, phase work, or select a narrower project package. Keep the uncapped awards and the delivery cap visible together so the commercial plan explains its own limit.
Assign the released opportunities as whole projects with a scope, buyer and schedule. Keep the expected awards visible beside the delivery cap, then reconcile each stage with completed research and owner decisions. The next review can distinguish insufficient qualified demand from a shortage of delivery capacity.
| Planning stage | Central result | Basis |
|---|---|---|
| Assigned inventory | 10,000 buildings | Case inventory, using the national size mix |
| Above size threshold | 1,261 buildings | Size-screened reference stock |
| Serviceable stock | 819 sites | Operating retention applied to the size cohort |
| Annual decisions | 41 projects | Timing applied to retained stock |
| Pursued opportunities | 31 projects | Coverage applied to annual decisions |
| Expected awards | 8 projects | Win fraction applied before delivery capacity |
| Deliverable projects | 6 projects | Production limit applied to unrounded awards |
How do you connect a market count to the actual work?
For roof work, carry roof sections, material, repair history, and measured area into the investigation. Building age and roof age describe different records. A size-screened building becomes a coating prospect only after the assembly and condition support the proposed system. Product quantities then come from the specified coverage and thickness, with preparation and details included in the takeoff.
For rooftop heating, ventilation, and air-conditioning equipment, keep cabinet observations separate from confirmed equipment identities. Group the maintenance scope by unit, then add shared access, travel, and reporting at the site level. This prevents a high unit count from multiplying the same site allowance through the estimate or hiding important differences between units.
For parking work, map maintained surface sections and separate striping, patching, sealcoating, and reconstruction scopes. A building's floor area does not provide the lot area. Keep ownership and shared access arrangements attached to the measured surface, especially where several buildings use the same parking field.
Use the linked technical guides to decide which evidence turns a candidate into an estimable scope. Market research identifies where to investigate; the technical record explains the work the buyer can authorize. Send unresolved condition questions to the survey queue with the specific field check that settles them.
Roof measurement and estimating in squaresCommercial roof inspection and maintenance recordsLow-slope roof coating restoration systemsRoof coating thickness and coverage yieldRooftop unit installation and startupPrice a commercial RTU maintenance agreementBuild a parking-lot striping prospect listPrioritize parking lots for sealcoat and repair surveysHow do you keep the market estimate current?
Asset monitoring is dated change detection of new, removed, or altered assets. Keep a baseline observation and a later observation, then attach the change to a stable building or asset ID. The elapsed observation interval belongs in the record because it defines when the change became visible.
Service companies maintaining an asset register can use PorchRocket's Asset Search for custom searches and monitoring of assets visible from above, with the owner of record returned for each find. Connect those findings to the existing market file, then resolve who operates the equipment and who authorizes the proposed service before assigning a sales action.
Recompute stock when buildings are added, removed, reclassified, or assigned a changed operating scope. Recompute annual demand when owners confirm budgets, renewals, projects, or deferrals. Maintain both histories. Otherwise, a change in sales coverage can appear to be a change in physical market size.
Select a refresh cadence around the business decision and the evidence available. A new equipment position can trigger a supplier introduction, while a changed roof surface can trigger a records check. Preserve what was observed and what remains to be confirmed. A useful monitoring program sends the next reviewer a clear action.
Review custom search and monitoring scopeAsset monitoring: tracking new, removed and altered assets over timeFind cooling tower service and water-treatment accountsMarket-sizing release checklist
Release a market estimate when another reviewer can reproduce the denominator, understand the filters, and identify the next field decision. Keep the source snapshot and calculation with the version sent to the sales team. The checklist below belongs with every territory worksheet and its next revision.
Want this checklist to run itself on every job — with photo proof and a signed record crews can hand the customer? That's FieldOS.
Methodology
Research notes, reviewed November 5, 2026. The stock reference is EIA's 2018 Commercial Buildings Energy Consumption Survey, or CBECS. Tables B1 and B6 were revised in December 2022. We downloaded both PDFs with curl, extracted their published rows, converted the stated units, and calculated ratios with the saved estimate script. The accompanying input table exposes every numeric public input used here; linked source notes retain the reference year and retrieval result.
Size bands ascend from 1,001 to 5,000, 5,001 to 10,000, 10,001 to 25,000, 25,001 to 50,000, 50,001 to 100,000, 100,001 to 200,000, 200,001 to 500,000, and over 500,000 square feet. We retain EIA's independently rounded totals rather than forcing band sums to match the total. CBECS defines an eligible building as an enclosed structure over 1,000 square feet and excludes specified structures and uses, including commercial buildings on manufacturing sites. Its frame is not an inventory of all industrial assets.
Physical low and high values are the smallest and largest ratios across the Northeast, Midwest, South, and West. Central values use the published national totals. Floor-area comparisons divide regional or national floor area by the corresponding building count. These geographic ranges are not statistical confidence intervals, and the analysis applies no growth, demolition, or inflation adjustment to project the stock to 2026.
Operating model inputs, low / central / high: retain 50% / 65% / 80% of buildings above 25,000 square feet after scope and operating review; apply annual owner-decision fractions of 4% / 5% / 6%; pursue 60% / 75% / 90% of those decisions; win 20% / 25% / 30% of pursued projects. Each fraction is conditional on the preceding stage. Low and high combine the corresponding regional size extreme with the corresponding operating inputs. These are Anvilfield planning inputs, not observed conversion rates or product service lives. Each active site has at most one relevant decision and each win produces one award during the planning year; repeat projects and revenue pricing are excluded.
Worked-case model inputs: 10,000 assigned buildings with the national size mix, 6 reps, 6 annual pursuits per rep, and delivery capacity of 6 projects. This is a planning portfolio rather than a reported local census or a named company's results. Calculations use unrounded values and round reporting lines afterward. Sampling benchmarks use NIST's two-sided Wilson method with 95% confidence, z = 1.96, a 50% pass fraction, and independent random samples of 100 and 400 fully resolved records. They omit finite-population correction, clustering, and unequal weights.
PorchRocket's Asset Search is priced per scope, so the research budget should specify the search boundary, visible-asset rules, reviewed output, and monitoring schedule before ordering. Its current offer and Ground Control's live price and delivery statements are product inputs checked separately from the EIA stock model. No vendor performance or customer conversion rate enters the estimates.
EIA B1, revised December 2022EIA B6, revised December 2022EIA building-characteristics table release notesEIA: About CBECS, reviewed November 2026EIA: CBECS terminology, reviewed November 2026NIST: Wilson confidence intervals, reviewed November 2026Review the custom-search purchasing basis| Public input and reference year | Downloaded values | Units and order |
|---|---|---|
| EIA B6, 2018, All buildings | 5,918; 2,833; 1,359; 981; 386; 218; 93; 40; 9 | Thousand buildings: total, then ascending size bands |
| EIA B6, 2018, Northeast | 793; 373; 157; 145; 58; 30; 19; 8; 2 | Thousand buildings: total, then ascending size bands |
| EIA B6, 2018, Midwest | 1,719; 810; 416; 288; 115; 57; 20; 10; 2 | Thousand buildings: total, then ascending size bands |
| EIA B6, 2018, South | 2,143; 1,076; 459; 338; 128; 89; 36; 15; 3 | Thousand buildings: total, then ascending size bands |
| EIA B6, 2018, West | 1,264; 573; 328; 209; 86; 41; 18; 7; 2 | Thousand buildings: total, then ascending size bands |
| EIA B1, 2018, national floor area | 96,423; 8,025; 10,204; 15,838; 13,957; 15,302; 13,003; 11,776; 8,317 | Million sq ft: total, then ascending size bands |
| EIA B1, 2018, regional floor area | Northeast 15,951; Midwest 25,932; South 34,907; West 19,633 | Million sq ft; paired with each B6 region total |
| EIA B6, 2018, activity cohorts | Warehouse/storage: 60; 33; 15; 8; 2. Office: 53; 35; 17; 9; 2 | Thousand buildings: upper five size bands |
FAQ
Should I stop using population in market planning?
Use population to understand the economic setting. Use buildings, assets, and measured area to establish the physical denominator for a building product or service. Compare the resulting inventory with owner demand and channel coverage before allocating sales effort.
Is a business-establishment count the same as a building count?
An establishment describes a business location. A building describes a physical structure. Multiple establishments can occupy a shared building, while an account can control a campus. Link those records and retain their different counting units.
Can commercial floor area stand in for roof area?
Floor area includes space across building stories. Roof quantities require roof boundaries, sections, slope, openings, and the measurement basis used for the proposed system. Keep those surface quantities separate from the stock model's floor-area comparisons.
Do the low and high estimates represent confidence intervals?
The physical ranges compare published regional ratios. The operating ranges combine those size extremes with the stated low and high planning inputs. Statistical confidence calculations appear only in the sampling benchmarks and depend on the research design described in the methodology.
What is the fastest way to improve a territory estimate?
Resolve the denominator and review fit classifications before refining sales conversion. Then investigate omitted buildings and unresolved records. A cleaner input file improves every later stage and gives field corrections somewhere to persist.
How do manufacturers turn this into product-volume demand?
Attach confirmed equipment counts or measured surface quantities to each retained building, then apply a defined annual project schedule and product package. Keep the manufacturer's shipment value separate from the distributor's invoiced package and the contractor's installed contract.
Does the owner of record identify the buyer?
The owner of record anchors property research. Confirm the operator, maintenance responsibility, purchase-order issuer, and approving role for the proposed work. Store each role independently when a tenant or management company controls the buying decision.
What should trigger a refresh?
Refresh physical stock after a documented addition, removal, reclassification, or changed territory boundary. Refresh demand stages when owners confirm timing, funding, renewals, or deferrals. Preserve both histories so commercial changes do not rewrite the physical baseline.
People also ask
Sources checked
- EIA CBECS Table B1 2018; revised December 2022; opened with curl on 2026-11-05, HTTP 200. Published building counts and floor area, including national size bands and regional totals. Values are 2018 stock, not a current local inventory.
- EIA CBECS Table B6 2018; revised December 2022; opened with curl on 2026-11-05, HTTP 200. Published building counts by size, Census region, and activity. Regional extremes provide the physical comparison ranges.
- EIA building-characteristics release notes 2018 data; December 2022 revision; opened with curl on 2026-11-05, HTTP 200. Records the building-characteristics release and revision dates; no numeric stock input added.
- EIA About CBECS undated; reviewed November 5, 2026; opened with curl on 2026-11-05, HTTP 200. Defines the survey's commercial-building scope; no numeric model input added.
- EIA CBECS terminology undated; reviewed November 5, 2026; opened with curl on 2026-11-05, HTTP 200. Supports building, floor-area, and excluded-structure definitions, including the manufacturing-site exclusion.
- Census About County Business Patterns revised October 8, 2026; opened with curl on 2026-11-05, HTTP 200. Supports the establishment denominator and paid-employee coverage; no CBP establishment total is used.
- NIST confidence intervals for proportions undated; reviewed November 5, 2026; opened with curl on 2026-11-05, HTTP 200. Wilson method. The saved script applies z = 1.96 and a pass fraction of 0.50 to samples of 100 and 400.
- PorchRocket Ground Control live offer reviewed November 5, 2026; opened with curl on 2026-11-05, HTTP 200. Live commercial filters, $10 to $20 per building, and delivery within 48 hours after payment. Product inputs are separate from modeled conversion rates.
- PorchRocket Asset Search live offer reviewed November 5, 2026; opened with curl on 2026-11-05, HTTP 200. Custom visible-asset finding, monitoring, owner of record, and scope-based purchasing; no dollar price assigned.