Market Intelligence field-card pack

The market intelligence field-card pack

Every key threshold, spec, and code reference from our Market Intelligence field guides, condensed into one printable document. Save it as a PDF, pin it in the truck, and check the answer on site. A field reference, not a substitute for the adopted code or the engineer of record.

100 field cards · 4 code references

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Market Intelligence field-card pack · anvilfield.com

Market Intelligence field cards

Market Intelligence

Account-based marketing for service work

Account-based marketing for commercial service work starts with buildings your crews can serve, groups them under the organizations that buy the work, and gives each account a coordinated service offer and responsible employee. Verify the assets, operating contact, approval path and billing relationship; then advance the account through buyer-authorized scoping, proposal and agreement stages. Budget research and follow-up against available staff time while keeping every service location tied to its own equipment, access and scope.

Market Intelligence

Aerial asset detection accuracy and review

Aerial asset detection is useful when precision and recall are measured separately and reviewers check both flagged objects and unflagged coverage. Anvilfield estimates reviewed cooling-tower list precision at 97.6%, ranging from 93.2% to 99.5%, and visible-inventory recall at 94.9%, ranging from 87.6% to 98.3%. Candidate cleanup removes wrong records; a separate coverage search recovers missed assets. Confirm equipment identity and service scope before quoting work.

Market Intelligence

Annual commercial roof restoration estimate

Anvilfield research puts annual US commercial roof coating and restoration demand at 73,200 building-roof equivalents in the 2018 reference stock, with an Anvilfield estimate range of 30,500 to 121,900. The central estimate covers 998 million square feet of roof field. The population comprises flat or shallow-pitch built-up, synthetic-sheet and metal roofs.

Market Intelligence

Asset monitoring over time

Asset monitoring is dated change detection of new, removed or altered physical assets. Compare a verified baseline with later usable observations, match the same buildings and equipment, and retain the evidence behind each change. Record additions, removals, replacements and alterations separately, then assign a person to verify the business consequence. A new image or database update becomes a useful alert only when it establishes a relevant change.

Market Intelligence

Balance public bids and private building lists

Balance public and private work by the estimating hours, cash exposure and crew commitments each opportunity creates. Keep separate public-bid and private-building queues, qualify scope and buying authority, then approve both against a shared pursuit budget and delivery calendar. Use building ownership to guide research and actual purchasing documents to establish the contracting route. Rebalance from completed work and unfinished commitments.

Market Intelligence

Bottom-up vs top-down market sizing

Bottom-up market sizing adds demand from individual buildings, assets and work packages. Top-down sizing starts with a larger spending, shipment or building-stock total and narrows it to the product and territory. Use bottom-up sizing to plan accounts, channel coverage and production; use top-down sizing to check coverage and scale. Compare them only after geography, product scope, year, units and revenue level match.

Market Intelligence

Building and asset intelligence glossary

Building and asset intelligence is the practice of locating physical buildings and equipment, documenting what is known about them, and connecting that evidence to a commercial decision. Its core terms distinguish property units, equipment units, evidence quality, purchasing roles and market quantities. Use this glossary when writing a research brief, accepting a data delivery or explaining an estimate, so everyone counts the same objects and understands what the evidence supports.

Market Intelligence

Building data formats

Use CSV for a tabular building list, GIS layers for points and footprints, and a destination-specific CRM mapping for records and relationships. Carry the same durable building ID across every format. Specify field types, coordinate systems, units, evidence dates and missing-value meanings, then validate a pilot and its replay before importing the full delivery.

Market Intelligence

Building data freshness for sales

Building data needs to be fresh enough for the sales decision. Anvilfield's operating benchmarks call for a broad building review every 6 to 12 months and equipment evidence no older than 90, 60 and 30 days for replacement prospects carrying 1, 4 and 8 rooftop units respectively. Confirm active buying responsibility within 30 days and again before a visit. Measure age from the supporting observation or record effective date, and recheck decisive fields after a relevant change.

Market Intelligence

Building data vs contact databases

For B2B sales in the trades, use building data to identify where your product or service fits, then use a contact database to reach the people responsible for that scope. Building records establish physical context; contact records establish routes to organizations and people. Connect both to a persistent building ID, and confirm buying responsibility before treating the record as a sales opportunity.

Market Intelligence

Building envelope demand for waterproofing and sealants

Waterproofing and sealant manufacturers find building envelope demand by mapping compatible assemblies, measuring joint length or membrane area and qualifying owner-funded maintenance. Anvilfield estimates about 104.7 million linear feet of annual exterior joint renewal and 9.4 million square feet of upper-basement wall renewal on the selected 2018 US commercial reference stock. Connect each verified scope to its owner, technical approval, distributor and contractor.

Market Intelligence

Building-first prospecting

The building comes before the contact because its location, size and assets determine whether your company has relevant work to offer. Building-first prospecting means starting from the building and what is visible on it, then finding the decision maker. Establish physical fit, record the evidence and unresolved questions, and research the person responsible for that specific scope. A contact name alone cannot establish an equipment need, survey permission or buying intent.

Market Intelligence

Building-product seasonality and prospecting

Prospect before the customer needs an approved scope ready for scheduling. Building-product demand follows local weather, equipment operating load, owner approval and contractor purchasing, so each product needs its own calendar. Anvilfield uses a central prospecting runway of 12 weeks before planned field release, with 8 to 16 weeks across the workflow settings. Start with the buildings and assets that fit the product, confirm the buying route, and work backward from the local work window.

Market Intelligence

Buying vs building asset data

Buy asset data when a standard list meets the scope and the required volume does not repay internal setup, review and maintenance. Build when recurring demand, available staff and repeatable research produce a lower total cost per accepted building. Compare equivalent evidence, accepted output and staff capacity; the data invoice alone does not settle the decision.

Market Intelligence

Center pivots and irrigation service demand

Anvilfield research estimates 200,000 operating center-pivot equivalents in the US 2023 reference stock, with a range of 173,000 to 260,000. Annual pivot-system repair budget value is $192.5 million in 2026 dollars, ranging from $144.3 million to $240.6 million. The central allocation assigns $96.2 million of that repair budget to outside providers, with a range of $50.5 million to $156.4 million.

Market Intelligence

Choosing a monitoring cadence

Use a one-time search to establish a dated baseline for a defined campaign, quarterly monitoring to reconcile the asset register and plan account coverage, and daily alerts when fresh evidence supports a time-sensitive action. Choose the cadence from the decision deadline, available observations and review capacity. Daily messages only deliver faster decisions when the underlying evidence and the receiving team support them.

Market Intelligence

Co-op marketing with building lists

Use co-op marketing funds to share the cost of finding buildings that fit an agreed product or service scope. Define the physical criteria, approve the eligible expense, assign each buying account to a capable channel partner, and track accepted buildings through outreach and completed work. A useful co-op program pays for a defined audience and a documented campaign, with a clear distinction between physical fit and a buyer asking for a quote.

Market Intelligence

Combine permits, imagery and records

Combine permits, imagery and records around a stable building ID. Preserve permit events, image acquisition dates and property identifiers, then review their relationships to the physical building. Attach a source and date to each asset claim, resolve conflicting scopes and identities, and verify who controls the purchase. Release the building, fit reason, evidence status and next action together.

Market Intelligence

Combine public bids and private building lists

Combine public bids with private building lists through a shared building register. Attach each public notice to its purchasing process and actual service locations; attach each private prospect to its physical fit, responsible buyer and next action. Keep the source records and buying stages visible when you bring the queues into the same sales review. The building connects the evidence, while the purchasing route determines the response.

Market Intelligence

Commercial aboveground tanks and inspection demand

Anvilfield estimates about 409,300 standalone aboveground fuel tanks serving 341,100 US commercial sites in the 2018 reference stock, with an installed-base range of 233,200 to 664,600 tanks. Anvilfield estimates about 32,700 formal tank inspection tasks annually under the central participation and scheduling settings. Size the opportunity by tank, then verify the governing program, operator and inspection calendar at each site.

Market Intelligence

Commercial grounds product demand

Irrigation and landscape product makers size commercial grounds demand from maintained acres, irrigated area, equipment density and renewal schedules. Anvilfield estimates 1.38 million maintained acres associated with the occupied 2018 US commercial reference stock, with a range of 0.87 million to 1.88 million acres. Match acreage to product fit and buying responsibility before forecasting orders.

Market Intelligence

Commercial overhead and dock door demand

Commercial door manufacturers find overhead and dock door demand by counting freight openings, verifying installed assemblies and matching replacement work to capable dealers. Anvilfield estimates 62,000 annual whole-door replacements in the selected 2018 US warehouse reference stock, with a range of 23,000 to 119,000. Separate dock-height doors from grade-level doors, then connect each opening to its service history, operating duty and purchasing responsibility.

Market Intelligence

Commercial pools and service demand

Anvilfield estimates about 300,000 US commercial pool water bodies, ranging from 240,000 to 360,000, and $1.06 billion in annual contracted scheduled-service value, ranging from $110 million to $5.90 billion. Anvilfield estimates 132,000 contracted properties and 10.56 million visits annually in the central case. Count pools, properties and contracts separately. Chemicals, equipment, major repairs and facility staffing have separate scopes.

Market Intelligence

Commercial propane tank and conquest estimate

Anvilfield research estimates 553,000 stationary propane tanks serving the 2018 US commercial-building reference stock, including 443,000 aboveground tanks. The tank range is 275,000 to 985,000. Anvilfield estimates 40,900 annual supplier-review opportunities, ranging from 9,900 to 109,500, before a distributor excludes existing customers and checks route fit.

Market Intelligence

Commercial re-roof volume by system and age

Anvilfield estimates annual US commercial re-roof volume at 1.54 billion square feet of net roof area on the 2018 commercial reference stock, with a range of 0.85 billion to 2.48 billion square feet. Anvilfield analysis attributes 38.2% of annual area to roofs aged 25 years and older. The tables separate existing roof material and installation-age bands so manufacturers, distributors and contractors can size the work they serve.

Market Intelligence

Commercial repaint demand from building stock

Architectural paint manufacturers size commercial repaint demand from maintained interior and exterior surfaces, then connect the work to owners, distributors and applicators. Anvilfield estimates 149.8 million gallons of annual finish-paint demand on the occupied 2018 US commercial reference stock, ranging from 76.1 to 309.1 million. Build a building register, verify substrates and buying responsibility, and assign channel coverage to the documented surfaces.

Market Intelligence

Commercial rooftop and carport supply potential

Solar module and racking suppliers size commercial potential from qualified roof area and parking stalls, then verify structure, electrical connection and buying authority. Anvilfield estimates rooftop potential of 52.1 GWdc, with a range of 26.0 to 90.7 GWdc, and carport potential of 89.8 GWdc, with a range of 33.3 to 194.3 GWdc, within the defined 2018 US commercial reference stock. Translate capacity into product packages as projects clear review.

Market Intelligence

Commercial standby generator installed base

The commercial standby installed base is the permanent generator fleet supporting commercial buildings, organized by plant site, individual set and purchasing account. Anvilfield estimates 658,000 stationary standby sets associated with the 2018 US commercial-building reference stock. Manufacturers use that population to plan dealer coverage and replacement exposure; dealers verify equipment, access and buying responsibility before turning a site into service work.

Market Intelligence

Commercial transformer replacement demand

Anvilfield estimates about 12,600 annual replacements of customer-controlled distribution transformers in US commercial buildings above 25,000 square feet, with a range of 6,000 to 25,600. Anvilfield estimates about 504,000 installed units in that frame. Use the figures to size territory research, then verify each unit's ownership, condition, electrical fit and purchase window.

Market Intelligence

Contractor networks by building demand

Build a contractor network by locating the buildings your products serve, grouping their work into practical service areas and assigning qualified crews with verified capacity. Recruit against uncovered building clusters and supported task scopes. Check actual dispatch bases, travel, available team time and backup coverage before promising service. Keep the building register and contractor commitments current as assets, owners and crews change.

Market Intelligence

Cooling tower chemical accounts by region

Water treatment chemical companies find regional cooling tower accounts by locating water-cooled plants, grouping them into purchasing sites and verifying treatment responsibility. Anvilfield estimates 76,800 commercial tower account equivalents in the 2018 US water-cooled-chiller reference stock, with a range of 51,800 to 107,800. The South has the largest central count at 30,200. Allocate research and service coverage from the regional totals, then forecast sales from confirmed systems and purchasing scopes.

Market Intelligence

Data center generator and switchgear demand

Anvilfield estimates that new US data center power blocks entering service in 2027 through 2030 require about 24,500 large standby generator sets and 9,800 switchgear lineup equivalents in the reference architecture defined below. The planning ranges are 14,600 to 35,300 generators and 5,800 to 14,100 lineups. Use the national requirement to plan capacity, then verify each campus package and award status to establish open sales demand.

Market Intelligence

Dealer locator gaps

A dealer locator gap exists where a building has relevant equipment but no confirmed network installer with the road reach, product capability and capacity to serve it. Anvilfield estimates 4,743 rooftop units (RTUs) without confirmed coverage in its central 10,000-building territory case, ranging from 1,644 to 9,867. Annual unassigned replacement exposure is 271 units, ranging from 82 to 658. Map the equipment, verify installer coverage and assign each gap a cause before recruiting.

Market Intelligence

Define a fit-first building list

Define the buildings that fit your work by writing the service or product scope first, then setting required building traits, territory limits, exclusions and evidence rules. Keep physical fit, serviceability and buying readiness in separate fields. Release a record for outreach only when its required traits are supported, its unresolved questions are visible and someone owns the next action. A fit-first list gives every included building a defensible reason to be there.

Market Intelligence

Distributor territory analytics

Distributor territory analytics uses building-level data to locate the physical demand a branch can supply, connect those buildings to contractor buying accounts, and assign coverage without counting the same site twice. Start with distinct buildings and relevant assets, filter for product fit and delivery capability, then compare the reachable stock with actual account relationships. Use the gaps to direct representative time, contractor recruitment and product research.

Market Intelligence

Elevated tank recoating demand

Anvilfield research puts annual elevated-water-tank recoating demand in EPA's community-system reference fleet, including US territories, at 1,170 tanks, with an Anvilfield estimate range of 730 to 1,930. The central fleet contains 24,700 elevated vessels and 23,400 painted-steel eligible tanks. Inspection findings, funding and outage plans establish the individual construction program.

Market Intelligence

Enter a territory with a fit-first list

Enter a new territory by choosing an area your team can serve, defining the physical work you support, and qualifying a manageable batch of matching buildings before expanding coverage. A fit-first list is a list filtered to the buildings that fit your company's work. Attach dated evidence, a buying-role question and a responsible salesperson to each accepted building, then judge the territory by qualified work and delivery capacity.

Market Intelligence

EV charger workplace and retail demand

EV charger manufacturers find workplace and retail demand by locating parking that matches driver dwell time, then verifying power, access and host authority. Anvilfield estimates 220,000 parking-site equivalents, with a range of 166,000 to 271,000, and 915,000 starter charging ports, with a range of 394,000 to 2,200,000, in the selected 2018 office and retail reference stock. Reconcile existing ports and qualify each installation before forecasting additional equipment sales.

Market Intelligence

Fabric structure re-cover cycles and installed base

Fabric structure manufacturers size re-cover demand by mapping existing structures, recording the current cover separately from the frame, and converting verified stock into annual replacement volume. Anvilfield estimates 40 annual full-cover replacements per 1,000 verified structures in its central estimate. Match that demand to supported cover systems, purchasing responsibility and dealer capacity before assigning manufacturer production.

Market Intelligence

Fire protection retrofit demand

Firestop and fire protection equipment makers find retrofit demand by locating eligible existing buildings, confirming renovation or corrective-work triggers, and converting approved scopes into compatible products. Anvilfield estimates about 52,500 annual project buildings across office, education, health care and lodging on a fixed 2018 stock base. Track penetration work, sprinkler alterations and alarm modernization as overlapping scopes within those buildings.

Codes NFPA 25, NFPA 72

Market Intelligence

Grain-bin service market estimate

Anvilfield research estimates 817,000 permanent on-farm grain bins in the US 2025 reference stock, with a range of 436,000 to 1,294,000. The annual prefill inspection program covers the same population. Annual corrective-service exposure involves 123,000 bins, ranging from 44,000 to 259,000. Contracts and repair orders follow site qualification and condition review.

Market Intelligence

Grow a roofing service department

Grow a roofing service department past repairs by selling a scheduled roof-care program, keeping a dated roof register, pricing the visits to cover their delivery, and converting documented findings into separately approved work. Give the department its own calendar, account owner, job costs and renewal queue. Repairs remain part of the offer; recurring inspections and a useful capital plan give the owner a reason to keep buying between leaks.

Market Intelligence

Grow through route density

Route density grows a service company by concentrating compatible accounts near existing stops, recovering paid travel time, and using the resulting appointment space for additional authorized work. Start with the assets your team can service, their access windows, and actual road travel. Anvilfield estimates that reducing between-stop travel from 35 to 10 minutes on a route with four existing visits recovers 75 minutes per technician-day, enough for an additional 60-minute visit and its driving leg while preserving the planned reserve.

Market Intelligence

How aerial imagery finds rooftop units, tanks and lots

Aerial imagery finds rooftop units, tanks and parking lots by matching visible shapes, dimensions, textures and site context to an asset definition. Software proposes objects or surfaces; reviewers check their identity, boundaries and building association against dated views and records. The resulting inventory supports territory research, with equipment specifications, condition and buying responsibility confirmed separately.

Market Intelligence

How service leaders use data

Leading service companies use data to connect the building, its equipment, the buying relationship and the next service decision. They preserve dated evidence, resolve duplicates, assign correction owners and compare promised work with completed work. The result is a record that sales, dispatch and field teams can use to scope an agreement, prepare a visit and explain a renewal.

Market Intelligence

HVAC parts and refrigerant service demand

HVAC parts and refrigerant distributors service the installed base by locating operating equipment, verifying the parts and refrigerants it uses, and connecting that demand to the contractors who maintain it. Build the equipment register before forecasting purchases. Count scheduled consumables, parts-bearing repairs, refrigerant additions and replacement exits separately, then use contractor purchase histories to decide which stock belongs at each branch.

Market Intelligence

Industrial coating opportunities

Find industrial and protective-coating opportunities by mapping tanks, exposed steel and structures inside a defined territory, checking their substrate and service, then connecting each asset to its operator and maintenance plan. Convert verified dimensions into coating surface area, separate exterior work from linings and repairs, and use inspection evidence and owner timing to qualify the next survey.

Market Intelligence

Industrial fence and perimeter demand

Fencing manufacturers size industrial demand from distinct enclosed operating sites, net fence lengths, gate systems and separate replacement, expansion and repair work. Anvilfield estimates 348.1 million installed fence feet, with a range of 143.0 million to 741.1 million, and 15.1 million annual fence feet, with a range of 3.8 million to 45.2 million, in the selected 2023 US industrial and distribution stock. Confirm product specification, installer coverage and the purchasing route before forecasting brand sales.

Codes ASTM F2200, UL 325

Market Intelligence

Installed base to service agreements

Turn an installed base into service agreements by locating serviceable assets, confirming who controls maintenance, surveying the equipment, and selling a defined task calendar with a documented renewal process. Keep buildings, equipment, qualified accounts and signed agreements as separate counts. Price the verified workload, reserve delivery capacity, and use completed service records to earn the next term.

Market Intelligence

Installed-base mapping for manufacturers

Installed-base mapping locates every unit of a product class in the field, across all brands, and ties each unit to a building, dated evidence and a current status. Equipment manufacturers use that register to size replacement exposure, find dealer gaps and plan aftermarket support. Start from equipment presence, verify manufacturer identities through unit-linked records, and connect the resulting inventory to the owner, operator and buying role.

Market Intelligence

Inventory and production from the installed base

Inventory and production planning from the installed base starts with equipment and building products already in service, converts their maintenance and replacement needs into dated product demand, and applies the share purchased through your channel. Net that demand against usable stock and firm inbound supply, protect the replenishment window, and reserve factory capacity by product family before releasing approved customer configurations.

Market Intelligence

Keeping a CRM clean

Keep a customer relationship management (CRM) system clean by giving each physical building a persistent ID and linking its owners, tenants, contacts, assets and opportunities to that record. Preserve address aliases and dated evidence, match new imports to existing IDs, and send ambiguous matches to review. Update the relationship when a person or owner changes; keep the building's service history attached to the building.

Market Intelligence

LED retrofit demand for lighting manufacturers

Lighting manufacturers size LED retrofit demand by mapping parking assets and operating warehouses, verifying legacy lighting and connecting the work to installer coverage. Anvilfield estimates 1,362,000 annual first-conversion system equivalents across the area/parking and selected warehouse applications in its 2026 analysis, with a range of 640,000 to 2,653,000. Keep physical demand, approved projects and manufacturer orders in separate forecast stages.

Market Intelligence

Loading dock counts and replacement cycles

Loading dock equipment manufacturers size replacement demand by counting dock positions and verifying the equipment at each position. Anvilfield estimates 1.75 million warehouse dock positions, with a range of 1.00 million to 2.63 million, and 74,000 annual full-leveler replacements, with a range of 28,000 to 167,000, in the US 2018 reference stock. Confirm product fit, purchasing responsibility and dealer capacity before assigning that demand to a sales forecast.

Market Intelligence

Low-slope skylight replacement estimate

Anvilfield research estimates 178,700 annual skylight replacement equivalents on the US commercial flat-roof reference stock, with a range of 73,800 to 383,600. Five-year replacement exposure is 894,000 equivalents, ranging from 369,000 to 1,918,000. Each equivalent represents 32 square feet of opening area. These figures describe renewal exposure in the 2018 reference stock.

Market Intelligence

Machine-detected asset review checklist

Review machine-detected assets against a written asset definition, then check each candidate's identity, count, location, observation date and supporting evidence. Assign an accepted, rejected or unresolved disposition, retain corrections and independently audit the finished batch before release. Anvilfield estimates that reviewing 1,000 candidate records takes 39.9 labor hours and $1,805 in reviewer compensation at the central workload, based on public wage inputs and the review method below.

Market Intelligence

Manufacturer rep territory coverage

Cover a manufacturer rep territory by mapping the buildings and assets that fit each represented line, checking distributor and installer reach, and assigning reps by the field hours needed to develop those sites. Use asset concentration to select clusters, then test the contact program against travel, technical support and existing-account obligations. Keep the contractual territory, physical inventory and qualified sales pipeline as separate records that reconcile to the same buildings.

Market Intelligence

Market sizing from building counts

Size a market by counting distinct buildings in a defined territory, filtering them for the physical work your product or service fits, and measuring the relevant assets or area. Separate that installed stock from annual owner decisions, then apply operating limits, pursuit coverage, win rate, and delivery capacity. Building counts give the physical denominator; population provides economic context around it.

Market Intelligence

Measuring prospect-list return

Measure the return on investment (ROI) of a prospect list by subtracting the full acquisition cost from the contribution generated by additional customers, then dividing the remainder by that acquisition cost. Contribution is customer revenue after the cost of delivering the work. Keep attributed sales, incremental sales and cash recovery separate so the result answers the decision you are making.

Market Intelligence

Metal panel retrofit and recover demand

Metal roofing and wall panel manufacturers find retrofit and recover demand by mapping existing roof sections and wall elevations, documenting material and area, and qualifying the owner's project with an installer and technical reviewer. Separate metal-over-metal recover, removal and replacement, wall recladding, and conversion from other materials. Use a weighted building-stock model for territory planning, then replace modeled quantities with measured surfaces and approved assemblies before forecasting panel orders.

Market Intelligence

Metal roof rust and restoration estimates

Anvilfield estimates 386,000 rust-bearing metal roofs in the one-floor 2018 US commercial reference stock, with a range of 235,000 to 552,000. Anvilfield estimates 251,000 technically restorable candidates and 25,100 annual restoration projects centrally. The opportunity is repairable surface corrosion on sound panels, followed by compatible preparation and coating.

Market Intelligence

National and multi-site accounts

Win national and multi-site accounts by proving that you can deliver the same defined service at every included location, with local capacity, clear buying authority and usable records. Start with a portfolio that fits your crews, reconcile its buildings and assets, and propose a regional pilot with agreed acceptance measures. Expand after the pilot proves scheduling, technical work, reporting and invoicing. The national promise rests on a location-by-location delivery plan.

Market Intelligence

Outdoor court resurfacing demand

Anvilfield estimates 96.0 million square feet of addressable outdoor hard-court surface and 14.8 million square feet of annual acrylic resurfacing exposure across 99 named cities in the 2026 City Park Facts workbook. Annual exposure ranges from 8.8 million to 29.8 million square feet. The estimate covers park tennis, shared tennis/pickleball, dedicated pickleball and a modeled outdoor share of park basketball.

Market Intelligence

Owner research at scale

Owner research at scale moves from a matched building and parcel to a supported legal entity, operating organization and scope-specific approval route. Preserve the original property evidence, group repeated owner labels for initial lookup, verify entity relationships and check responsibility at every site. Record who maintains the asset, who approves the proposed work and which entity signs. Release the evidence and next action together so the sales team can advance the account without repeating the property research.

Market Intelligence

Owner, operator and buying authority

The buyer is the party authorized to approve and contract for the particular work. The owner of record identifies the property-owning entity, the operator runs the building or equipment, and the decision maker controls a defined purchase. Those roles sometimes sit together and sometimes split among a landlord, tenant, manager and procurement team. Start with the building and its asset, use ownership to trace the relationship, then confirm scope, budget approval and signing authority before treating a contact as a buyer.

Market Intelligence

Parcel data pitfalls

Property records alone miss the asset because their counting unit is the parcel or tax account, while the work belongs to a building, roof section, equipment item, or exterior surface. A parcel contains ownership and land-use information without necessarily identifying each structure, the equipment present, its installation date, or the organization buying its service. Link parcels to stable building and asset identifiers, check dated imagery and component records, and confirm responsibility before treating an address as a qualified prospect.

Market Intelligence

Pavement product demand from parking area

Pavement product makers estimate demand from net parking area, compatible surfaces, treatment cycles, crack geometry and marking quantities. Anvilfield estimates 176.7 million supplied sealer gallons, 68.5 million pounds of hot-pour equivalent and 3.3 million traffic-paint-equivalent gallons annually on the occupied 2018 US commercial reference stock. Qualify the pavement and buying route before turning category demand into a sales forecast.

Market Intelligence

Pool counts for equipment manufacturers

Anvilfield estimates the US pool market at 9 million residential pools, with a range of 8.1 million to 9.9 million, and 300,000 commercial pool water bodies, with a range of 240,000 to 360,000, in its analysis of the 2025 stock. Count properties, water bodies and equipment separately. Manufacturers should map the pools their dealers support, verify the equipment and connect each property to its operator and purchasing route.

Market Intelligence

Price agreements from asset count

Price a service agreement by multiplying verified asset quantities by their annual task hours and consumables, adding shared travel, access, reporting, contingency and overhead, then dividing total cost by one minus the target margin. Calculate the account price before the per-asset rate. Anvilfield estimates $6,021 a year for the specified eight-unit rooftop HVAC agreement, or $753 per unit, for the maintenance scope defined in Methodology.

Market Intelligence

Re-roof volume and roof board demand

Re-roof volume leads roof insulation and cover board demand because the roof scope determines new insulation area, thickness and protective layers before products ship. Anvilfield estimates about 768 million square feet of annual re-roof work on the US single-story, flat-roof commercial stock measured in 2018. Track that work by assembly and project stage to forecast board demand.

Market Intelligence

Roof coating manufacturer demand

Roof coating manufacturers find restoration demand by locating buildings with roof systems they can support, checking each roof for restoration fit, and connecting suitable roof area to an owner decision and an installer. Start with a building register containing roof material, area, evidence dates and documented roof history. Carry survey findings into separate measures of eligible stock, annual projects and coating gallons. Use those measures to assign territory coverage, plan distributor support and identify gaps in installer capacity.

Market Intelligence

Salt storage domes and sheds

Anvilfield estimates about 16,900 covered road-salt storage domes and sheds across 34 defined snow states, with a range of 9,000 to 29,300. Anvilfield estimates about 5,100 fabric-covered buildings and 200 complete fabric re-covers annually. Count buildings separately from yards, outdoor stockpiles and brine tanks, then verify the current covering and owner before assigning the service opportunity.

Market Intelligence

Satellite vs aerial asset imagery

Choose imagery that resolves the smallest asset and meets the required capture date. Aerial imagery is useful for detailed roof and equipment inventories; satellite imagery is useful for broad coverage and repeat observations, including detailed asset work when its sampling is fine enough. Check native pixel size, visible coverage, viewing angle and usable dates before buying either. The platform name alone does not determine whether you can count rooftop units or spot a new tank.

Market Intelligence

Score leads by physical fit

Score leads by physical fit by applying required service gates first, then ranking supported building and asset traits against the work your company wants. Give the strongest weights to equipment class and useful project scale. Keep missing evidence, serviceability and buying readiness visible in separate fields, and release a building for qualification only when its required gates and evidence checks pass.

Market Intelligence

Selling to property portfolios

Sell to property managers and portfolio owners by identifying the buildings that fit your work, confirming who controls the budget, and offering a paid pilot with clear service records. Earn expansion by proving dependable delivery, useful reporting and simple purchasing across the approved properties.

Market Intelligence

Single-ply re-roof demand by age and region

Single-ply membrane manufacturers size re-roof demand from roof area and installation-age bands, then locate it by region and installer coverage. Anvilfield estimates 667.7 million square feet of annual net repeat demand on the 2018 US commercial reference stock, ranging from 329.8 to 1,159.8 million. Roofs aged 20 years and older contribute 71% centrally, ranging from 68% to 75%. Confirm roof condition and the owner buying path before assigning a product scope.

Market Intelligence

Skylight replacement demand on aging roofs

Skylight and daylighting manufacturers find replacement demand by mapping existing openings, verifying age and condition, and coordinating the skylight scope with roof projects. Anvilfield estimates 98,100 annual replacement skylight equivalents on the US single-story, flat-roof 2018 commercial reference stock, with a range of 43,600 to 196,300. Keep measured openings, accepted replacement scopes and scheduled orders linked to the same buildings.

Market Intelligence

Solar-ready roofs by state

Anvilfield estimates 84,600 solar-ready commercial candidate roofs across the United States, with a range of 54,300 to 120,300. Anvilfield estimates 10,700 candidate roofs in Texas, the largest state allocation. The scope covers single-story, flat-roof commercial buildings of at least 25,000 square feet in the 2018 reference stock. A solar-ready candidate is a roof selected for project review; final readiness follows technical acceptance.

Market Intelligence

Specification vs replacement volume

Replacement drives 63.1% of central annual warehouse-roof area in Anvilfield research, while specification influences 64.8% across new and existing buildings. Specification is a product-selection route; replacement is a demand trigger. Classify every scope on both axes, count its physical volume once, and assign coverage to the buying route that controls the order.

Market Intelligence

Spotting new installations early

Spot new installations by comparing dated, usable observations of the same building or equipment position, then verify added or replacement equipment against project or operator records. Preserve the last clear old state and the first clear new state. Use that interval to date the visible change, and a matched completion or startup record to establish the installation milestone.

Market Intelligence

Storage tank replacement and new-site demand

Storage tank manufacturers and fabricators find replacement demand in verified tank inventories and renewal decisions, and new-site demand in development records, specified storage and dated site changes. Anvilfield estimates about 14,800 annual standalone aboveground fuel-tank units on the 2018 commercial reference stock at the historical construction pace. Keep replacement, existing-site additions and genuinely new locations separate, then confirm the storage duty, product fit and purchasing authority.

Market Intelligence

Stormwater ponds per county

Anvilfield research puts ponds and dry detention basins in the Fairfax County inventory footprint at 2,320, with a range of 2,200 to 2,550; Loudoun's footprint at 1,160, ranging from 1,100 to 1,280; and Montgomery County's DEP footprint at 1,100, ranging from 1,050 to 1,210. The combined Anvilfield estimate is 4,580 facilities, ranging from 4,350 to 5,040, in the 2026 inventory snapshot.

Market Intelligence

Switchgear and transformer replacement demand

Switchgear and transformer makers find replacement and refurbishment demand by mapping the installed equipment, verifying ownership and condition, and choosing an accepted replacement or modernization scope. Anvilfield research puts recurring demand in the 2018 large-commercial reference stock at about 20,400 equipment packages annually: 12,600 transformer replacements and 7,800 switchgear interventions. Use the equipment register to qualify the engineering scope, purchasing route and outage before reserving factory capacity.

Market Intelligence

Targeted market intelligence

Targeted market intelligence is the practice of sizing and locating demand for building products and services at the individual building level. It combines a defined territory, building characteristics, observed equipment, property records and field confirmation to identify where an offer could fit. Manufacturers use it to plan product and channel coverage; distributors use it to locate serviceable demand; service companies use it to choose accounts and routes. A candidate building becomes a sales opportunity when the equipment, purchasing responsibility and timing are confirmed.

Market Intelligence

Targeting and commercial service win rates

Anvilfield estimates 16.3 expected wins from a broad list and 33.8 from a targeted list per 1,000 released buildings in its central packaged-HVAC service case, with proposal win rate at 30% in both. Targeting puts more relevant buildings into the sales process. Track building-to-win yield separately from proposal win rate and reserve the estimator and service capacity needed for the additional work.

Market Intelligence

The future of asset intelligence

The future of asset intelligence for the trades is a connected history of buildings, equipment, observed changes and completed work. Manufacturers use that history to locate replacement and service demand; distributors use it to organize coverage; service companies use it to investigate the right sites and maintain existing accounts. The practical next step is to connect dated asset evidence to a review queue and an accountable person, then return field findings to the same record.

Market Intelligence

The rooftop unit replacement pipeline

HVAC equipment OEMs build a rooftop unit replacement pipeline by locating installed units, verifying their condition and application, and connecting the resulting projects to capable dealers. Anvilfield estimates about 352,000 annual rooftop unit replacements on the 2018 US commercial reference stock, with a range of 180,000 to 615,000. The pipeline starts with physical equipment, then advances through verified need, selection, quote and order.

Market Intelligence

The trade sales operations data stack

The sales operations data stack that works for trade companies connects building and asset evidence to a persistent location register, purchasing relationships, a customer relationship management system and field feedback. Keep physical facts with the building, equipment facts with the asset, and conversations and opportunities in the CRM. Join those records with stable IDs, dated evidence and assigned reviewers so a rep can explain why a property fits and who controls the proposed work.

Market Intelligence

US commercial rooftop unit count

Anvilfield research puts the rooftop unit (RTU) installed base serving the 2018 US commercial-building reference stock at 6.15 million units, with an Anvilfield estimate range of 3.59 million to 9.23 million. The central fleet spans 2.05 million rooftop-equipped buildings and supports 352,000 annual replacement units. This is the 2026 research edition of that reference-stock estimate.

Market Intelligence

US commercial standby generator estimate

Anvilfield research puts permanent standby generator sets serving the 2018 US commercial-building reference stock at 658,000, with an Anvilfield estimate range of 419,000 to 1,042,000 sets. The central fleet spans 506,000 plant sites and supports 38,000 annual replacement sets, ranging from 21,000 to 69,000. This 2026 research edition retains the 2018 stock basis.

Market Intelligence

US cooling tower installed-base estimate

Anvilfield research puts the 2026 US cooling-tower installed base at 170,000 installations, with an Anvilfield estimate range of 80,000 to 360,000. The central fleet contains 340,000 cell equivalents and supports 6,800 annual replacement equivalents. An installation is a tower assembly or connected bank retained in normal, seasonal or standby service; cells and purchasing accounts have separate records.

Market Intelligence

US fabric structures and annual re-cover demand

Anvilfield research puts fabric-covered structures across US farm, commercial and manufacturing uses at 58,700, with an Anvilfield estimate range of 29,300 to 90,400. Annual full-cover replacements total 2,350, ranging from 980 to 4,520, and annual roof-membrane renewal totals 19.9 million square feet. The reference stock combines 2022 farms, 2018 commercial buildings and 2023 manufacturing establishments.

Market Intelligence

US parking area and annual sealcoat demand

Anvilfield research puts paved surface parking associated with occupied US commercial buildings in the 2018 reference stock at 60.2 billion square feet, with an Anvilfield estimate range of 40.4 billion to 80.0 billion. Annual sealcoat demand is 7.2 billion square feet, ranging from 2.5 billion to 18.0 billion. The central supplied-sealer equivalent is 176.7 million gallons.

Market Intelligence

US port cranes and terminal equipment estimate

Anvilfield research estimates 600 ship-to-shore container cranes and 11,600 shore cranes plus core yard machines across US container ports in the 2023 and 2024 reference stock. The combined fleet ranges from 7,900 to 16,700 machines. Core yard equipment covers yard gantries, terminal tractors, straddle carriers and container handlers. Bulk-terminal machinery, general forklifts, shipboard gear and off-port fleets have separate inventories.

Market Intelligence

US warehouse loading dock estimate

Anvilfield estimates about 1.75 million loading dock positions across 336,000 dock-served US warehouse buildings in the 2018 reference stock, with a position range of 1.00 million to 2.63 million. Count each truck loading position separately, then verify its equipment and operating status before planning service or replacement work.

Market Intelligence

Visible-asset data for sales teams

Aerial and satellite imagery can tell a sales team where visible assets stood on the capture date, how they were arranged and which buildings deserve further research. Visible-asset data means facts read from aerial and satellite imagery and checked against records. Use it to locate equipment, roofs, lots and outdoor structures, then qualify the physical fit before finding the buyer. The image does not establish current condition, exact age, equipment capacity or buying intent; records and authorized verification settle those questions.

Market Intelligence

Warehouse roofs over 20 years old

Anvilfield estimates 525,000 US warehouse roof equivalents over 20 years old in the retained 2018 warehouse stock aged forward to 2026, covering 7.05 billion square feet. The range is 420,000 to 642,000 roof equivalents and 5.05 to 9.54 billion square feet. Verify the covering installation record for each local roof before assigning its age and service scope.

Market Intelligence

Workplace and retail EV parking estimate

Anvilfield estimates 12.8 million candidate parking spaces for electric vehicle (EV) charging at office workplaces and retail sites in its defined 2018 US reference stock, with a range of 5.5 million to 23.1 million. Anvilfield estimates 9.0 million workplace candidates and 3.8 million retail candidates centrally. The scope covers separate lighted parking areas with at least 20 spaces at office buildings and retail buildings outside malls.

anvilfield.com/field-guides/market-intelligence/pack/ · Free market intelligence field cards and FieldOS. A field reference, not a substitute for the current adopted code, the manufacturer, or the engineer of record.