Market Intelligence
Market Intelligence field answers
800 reviewed answers to the market intelligence questions crews and inspectors ask most. Each one is written against published standards and linked to the full field guide, so you get the answer and the proof behind it.
Most-asked market intelligence questions
The headline question from our most in-depth market intelligence guides, answered in full.
What is account-based marketing for a commercial service contractor?
It is a coordinated campaign around selected buying organizations and the buildings they operate. Choose properties that fit the work, resolve buying responsibility, prepare a specific service offer and assign an account owner. Preserve the equipment and access record for each service location beneath the account.
Full field guide: Account-based marketing for service workIs there one accuracy rate for aerial asset detection?
Use separate precision and recall results for the asset class, geography, imagery and matching rule being evaluated. The same detector changes performance across evaluation areas. A supplier score or a model confidence value does not establish the correctness and completeness of your territory inventory.
Full field guide: Aerial asset detection accuracy and reviewWhat is asset monitoring in building-product sales?
It is dated change detection of new, removed or altered physical assets at identified buildings and sites. Keep the observation history, current inventory and commercial next action linked so an alert leads to a specific verification or account task.
Full field guide: Asset monitoring over timeWhich market-sizing method is better for a building-product sales plan?
Use bottom-up sizing for territory and account decisions, then reconcile it with a scoped top-down control. Buildings and assets explain where the application exists. Public totals help reveal missing coverage or an implausible expansion.
Full field guide: Bottom-up vs top-down market sizingIs a parcel the same thing as a building?
A parcel is a land-record unit; a building is a physical structure. Keep their identifiers separate and store the relationship. Review complex sites explicitly so changes to a parcel boundary or an operating account do not silently alter the building count.
Full field guide: Building and asset intelligence glossaryIs a CSV enough for building data?
Yes, when the receiving task needs a table of buildings and mapped attributes. Include durable keys, coordinate meanings, dates and a dictionary. Request a geometry layer for decisions that depend on building outlines or spatial relationships.
Full field guide: Building data formatsHow fresh does building data need to be for sales?
Anvilfield's benchmarks call for a broad building review every 6 to 12 months and equipment evidence within 90, 60 and 30 days for buildings with 1, 4 and 8 rooftop units respectively. Confirm active buying responsibility within 30 days. Recheck decisive fields before a visit and after a relevant change.
Full field guide: Building data freshness for salesIs building data a replacement for a contact database?
Building data establish where the offer fits. Contact data help identify and reach the responsible people. Join them around a persistent building record, then confirm the relationship for the actual scope. Existing customer records remain useful when their physical and account information is current.
Full field guide: Building data vs contact databasesHow should a waterproofing manufacturer size an existing-building territory?
Start with compatible assembly stock, then measure the joint length or waterproofing area and qualify the maintenance event. Keep building count, installed assembly, funded work and captured brand volume as separate fields. Use local surveys to replace the national geometry and density settings.
Full field guide: Building envelope demand for waterproofing and sealantsWhat is building-first prospecting?
Building-first prospecting starts with a building and what is visible on it, then finds the decision maker for the relevant work. It establishes a physical-fit reason before spending time on buyer research, while preserving the need for an authorized technical survey.
Full field guide: Building-first prospectingEvery market intelligence question (800)
Browse the Market Intelligence guidesA. Concepts and methods
Targeted market intelligence
- Is targeted market intelligence the same as a contact list?
- Can aerial imagery prove that a building needs replacement work?
- Why does this guide use 2018 data in a 2026 article?
- Are the low and high estimates confidence intervals?
- Who should be contacted when the owner is a property company?
- How large should the first data pilot be?
- Can a manufacturer identify competitors' equipment from above?
- What should a distributor or service manager measure after buying a list?
Building-first prospecting
- What is building-first prospecting?
- Does building-first prospecting eliminate contact research?
- Can a business list substitute for a building list?
- What stock year do the estimates use?
- Are the low and high values confidence intervals?
- Does a large building necessarily have rooftop HVAC?
- Can the owner of record authorize every kind of work?
- What should happen when the survey rejects a prospect?
Visible-asset data for sales teams
- What is visible-asset data?
- Can aerial imagery identify the owner or decision maker?
- Is satellite imagery detailed enough to count rooftop equipment?
- Does packaged-cooling building stock equal the rooftop-unit installed base?
- How long does a territory image review take?
- How should sales handle unclear assets?
- Does quarterly monitoring mean a change is detected immediately?
- What should a visible-asset file hand to a sales rep?
Define a fit-first building list
- What is a fit-first building list?
- Should I start with buildings or business contacts?
- How many filters should a fit-first list use?
- Does a flat roof qualify a building for coating?
- Are the national counts current local prospect totals?
- How should a list handle a required trait with no evidence?
- Is the owner of record always the buyer?
- What should a manufacturer and service partner share?
Installed-base mapping for manufacturers
- What is installed-base mapping for an equipment manufacturer?
- Can aerial imagery identify an equipment manufacturer?
- Should a manufacturer count buildings or individual units?
- How do you estimate replacement demand from the installed base?
- Does the national reference stock describe the current year?
- How should unresolved equipment brands affect market-share reporting?
- How do you handle interior equipment?
- When should an installed-base record become a sales opportunity?
Asset monitoring over time
- What is asset monitoring in building-product sales?
- Does a missing asset in an image prove removal?
- Should replacement count as an addition and a removal?
- Can monitoring establish an exact installation date?
- How many replacements should a monitored RTU portfolio generate?
- Is quarterly monitoring the same as quarterly new imagery?
- How much analyst time does the quarterly program require?
- Does the owner of record identify the equipment buyer?
Market sizing from building counts
- Should I stop using population in market planning?
- Is a business-establishment count the same as a building count?
- Can commercial floor area stand in for roof area?
- Do the low and high estimates represent confidence intervals?
- What is the fastest way to improve a territory estimate?
- How do manufacturers turn this into product-volume demand?
- Does the owner of record identify the buyer?
- What should trigger a refresh?
Bottom-up vs top-down market sizing
- Which market-sizing method is better for a building-product sales plan?
- Can I divide national product sales by population to size a territory?
- Does commercial floorspace equal roof area?
- Are these estimates a count of 2026 coating buyers?
- Why do EIA microdata and published tables give different areas?
- Should low and high cases be described as confidence intervals?
- How do I avoid confusing product sales with installed revenue?
- When does a building list become evidence for market sizing?
Owner, operator and buying authority
- Is the owner of record the person who buys building services?
- What is the difference between an owner and an operator?
- Can a property manager approve a contractor's proposal?
- Who should receive the first commercial maintenance call?
- Does owner occupied mean there are no tenants?
- Does purchase input establish contract-signing authority?
- How much role research should a territory plan include?
- How do you handle a portfolio with a central buying office?
Parcel data pitfalls
- Is a parcel the same thing as a building?
- How much does counting parcels undercount buildings?
- Can assessor square footage be used as roof area?
- Does year built tell me the age of the current roof?
- Should condominium parcel records be deduplicated?
- Does a recorded owner identify the equipment buyer?
- Are the low and high estimates confidence intervals?
- What should stay unresolved after desk research?
Combine permits, imagery and records
- What is the best key for combining permits and property records?
- Does an issued permit prove that equipment was installed?
- How do you handle several buildings on a parcel?
- What should happen when the image and permit disagree?
- Is a recorded owner the right sales contact?
- How much review labor does a combined prospect file need?
- Does a clean sample prove that every prospect record is correct?
- What should sales receive from the combined file?
Aerial asset detection accuracy and review
- Is there one accuracy rate for aerial asset detection?
- What is the difference between precision and recall?
- Does human review remove all false positives?
- Can a cleaner list still miss real assets?
- How large should a quality sample be?
- Does a zero-error sample prove perfect detection?
- Can aerial review establish equipment condition or buying intent?
- What should a reviewed asset record contain?
Building data freshness for sales
- How fresh does building data need to be for sales?
- Does a newly delivered list contain newly captured imagery?
- Does replacing a rooftop unit make the whole building record stale?
- What does the replacement-exposure estimate measure?
- Is a recent permit proof that work has finished?
- How should a team handle a missing capture date?
- Should every property receive the same monitoring cadence?
- Can an unchanged alert feed establish that a property has not changed?
Building data vs contact databases
- Is building data a replacement for a contact database?
- Can an industry code tell me which buildings have the equipment I sell?
- Does a property owner name identify the decision maker?
- Why does the estimate use older building statistics?
- Does an 87.4% workload reduction mean sales will rise by that amount?
- Should I buy a property list or run the size screen internally?
- Can footprint replace floor area in this model?
- How do I keep portfolio contacts from inflating the list?
Building and asset intelligence glossary
- Is a parcel the same thing as a building?
- Does packaged-cooling presence tell me the rooftop unit count?
- Can gross floor area be used as roof area?
- Is the owner of record always the buyer?
- Does a high precision result mean the whole territory was found?
- What is the difference between confidence and verified fit?
- Does an installed-base total measure annual sales?
- What should a glossary contribute to a supplier brief?
B. Manufacturer playbooks
Roof coating manufacturer demand
- How should a roof coating manufacturer start a new territory?
- Does an older building establish that its roof needs restoration?
- Can aerial imagery confirm wet insulation or coating adhesion?
- What do the annual project estimates measure?
- Why screen single-story buildings?
- Can the reference-gallon estimate price every coating system?
- How should the manufacturer choose between reps and installer recruitment?
- What should a completed restoration update in the register?
Commercial repaint demand from building stock
- How large is the commercial repaint opportunity for architectural paint manufacturers?
- Can aerial imagery establish whether a building needs repainting?
- Is roof age a commercial wall-paint age estimate?
- Why do interior and exterior repaint demand use different cycles?
- Does the estimate include primers and industrial coatings?
- How should a regional manufacturer adapt the national estimate?
- Who buys paint for a building with several tenants?
- What should the manufacturer track after delivering the building list?
Industrial coating opportunities
- How do industrial coating manufacturers find tanks to coat?
- Can aerial imagery identify tanks that need recoating?
- Does the EIA capacity model count actual tanks?
- Are all steel bridges repaint prospects?
- Why does tank footprint understate coating area?
- Is a maintenance interval a required repaint schedule?
- Do the gallon estimates include the complete coating system?
- How should a distributor use the estimates in sales planning?
Single-ply re-roof demand by age and region
- Does an older building automatically need a new membrane?
- Is the national demand figure a forecast of factory shipments?
- Which age band deserves the first capital-planning call?
- Why does the South have the largest regional total?
- Can imagery identify TPO, PVC or EPDM conclusively?
- How do restoration and recover affect membrane demand?
- Are conversions from built-up or metal roofs included?
- Who should receive the prospect after a roof qualifies?
Metal panel retrofit and recover demand
- How large is the commercial metal roof and wall opportunity?
- Does a metal roof automatically qualify for recover?
- Can roof age be read directly from building age?
- Can aerial imagery measure the entire wall panel market?
- Do these estimates include factories, farms and homes?
- Are the annual rates metal panel service-life forecasts?
- Should roof and wall opportunities be added together?
- What should a dealer receive with each territory match?
Re-roof volume and roof board demand
- Why is re-roof volume a leading indicator for insulation makers?
- Does every membrane replacement require new insulation?
- Can aerial imagery identify insulation thickness or wet boards?
- How should a cover board manufacturer size demand?
- What is the difference between a roofing square and a board foot?
- How does tapered insulation affect the forecast?
- Do these estimates describe all current US commercial roof work?
- When should a distributor turn the forecast into a reservation?
The rooftop unit replacement pipeline
- What is the replacement pipeline for an HVAC equipment OEM?
- How many rooftop units need replacement each year?
- Does CBECS count rooftop units directly?
- Can aerial imagery establish equipment age or tonnage?
- What is a useful annual replacement planning ratio?
- Should the OEM contact the owner of record or the operator?
- How does the OEM avoid competing with its own dealers?
- Does installed-base replacement exposure equal OEM sales?
HVAC parts and refrigerant service demand
- Should an HVAC distributor count buildings or equipment?
- What does the national Anvilfield estimate describe?
- Can aerial imagery identify the refrigerant or exact spare part?
- Is installed refrigerant charge the same as annual demand?
- Are the repair frequencies measured industry failure rates?
- Does a newer refrigerant replace the service need for legacy systems?
- Does contractor-network coverage equal the distributor's market share?
- How should a branch turn annual demand into stock?
Commercial standby generator installed base
- How many commercial standby generators does Anvilfield estimate?
- What reference year do the generator estimates cover?
- Why do buildings, plant sites and generator sets have different totals?
- Can overhead imagery identify the generator brand or rating?
- Does the property owner of record buy generator maintenance?
- How should dealers use the replacement estimate?
- Are supplemental inspection visits a complete maintenance program?
- Which assets should a manufacturer monitor after the initial search?
Switchgear and transformer replacement demand
- How large is the commercial switchgear and transformer replacement opportunity?
- Does an old building automatically need new switchgear?
- Can aerial imagery identify switchgear voltage or transformer ownership?
- Should utility-owned transformers count as a commercial manufacturer's prospects?
- What is the difference between refurbishment and a full switchgear replacement?
- How do you avoid counting the same electrical asset twice?
- Do the low and high estimates describe statistical confidence bounds?
- What should a rep verify before asking a factory for a replacement quote?
Storage tank replacement and new-site demand
- How much annual commercial fuel-tank demand does Anvilfield estimate?
- Does the estimate cover every storage tank in the United States?
- Does a tank have to be replaced at the modeled turnover age?
- What is the difference between new-site and expansion demand?
- Can aerial imagery establish tank contents or remaining life?
- Are EPA water-storage needs equivalent to tank manufacturer revenue?
- Who buys a tank when the property owner and operator differ?
- How should a regional fabricator replace the national assumptions?
Fabric structure re-cover cycles and installed base
- How large is annual re-cover demand within a fabric structure installed base?
- Does the original building date tell a manufacturer when to replace the fabric?
- Can aerial imagery identify the fabric manufacturer or cover condition?
- How much roof membrane does a million square feet of footprint generate annually?
- Should panel repairs count as full-cover replacement events?
- Can a manufacturer replace fabric on another brand's frame?
- How does a manufacturer turn territory demand into its own production forecast?
- Who should appear in the re-cover purchasing record?
Pavement product demand from parking area
- Is parking area or building count the better demand measure?
- Does every asphalt parking lot create sealcoat demand?
- Are the sealer estimates supplied gallons or mixed gallons?
- Why express crack demand as hot-pour equivalent?
- Can aerial imagery establish the crack-fill quantity?
- Should striping volume follow the sealcoat schedule?
- What stock and time period do the pavement estimates cover?
- How does a manufacturer convert category demand into sales opportunity?
Building envelope demand for waterproofing and sealants
- How should a waterproofing manufacturer size an existing-building territory?
- Does the estimate cover the whole US waterproofing and sealant market?
- What is the central annual exterior joint renewal estimate?
- Can aerial imagery identify a failed sealant joint or buried membrane?
- How do you convert joint length into sealant packs?
- Is the renewal cycle a manufacturer warranty or guaranteed service life?
- Who belongs in the purchasing record?
- How should membrane area and sealant length be combined?
Fire protection retrofit demand
- Is building age enough to identify fire protection replacement demand?
- Can aerial imagery find failed firestops or count indoor sprinklers?
- What does the national project estimate include?
- Are sprinkler and alarm opportunities additional buildings?
- Can a manufacturer turn the opening estimate directly into sealant sales?
- Does an inspection automatically create retrofit demand?
- Who should the manufacturer contact first?
- How should the estimate be adapted to a local territory?
Loading dock counts and replacement cycles
- How many loading docks are in US warehouses?
- How often should manufacturers plan for dock leveler replacement?
- Does a dock door count equal a leveler count?
- Can aerial imagery establish leveler age or capacity?
- Are self-storage buildings included in the estimate?
- Who approves loading dock equipment purchases?
- Should seals and restraints follow the leveler replacement cycle?
- How does a manufacturer convert dock stock into dealer orders?
Commercial overhead and dock door demand
- How large is the warehouse overhead and dock door replacement market?
- Is a dock door the same product as an overhead door?
- Can aerial imagery establish the installed door brand?
- Does a spring cycle rating establish the life of the complete door?
- Why does the estimate exclude public self-storage?
- Who buys a warehouse door replacement?
- How should manufacturers combine door and dock equipment demand?
- What does a dealer need before accepting a territory opportunity?
LED retrofit demand for lighting manufacturers
- How large is the LED retrofit market in parking lots and warehouses?
- Does the outdoor estimate count only commercial parking lots?
- Which warehouses are included in the estimate?
- Can aerial imagery confirm that a lighting system needs an LED conversion?
- Is a luminaire equivalent an installed fixture count?
- How much energy does the lighting retrofit benchmark save?
- Should controls savings be added to LED savings?
- How does the manufacturer turn demand into its own forecast?
Commercial rooftop and carport supply potential
- How large is the commercial rooftop solar opportunity for module suppliers?
- How much solar fits on a commercial roof?
- How much solar fits over commercial parking?
- Why does the parking estimate include a surface-lot adjustment?
- Are these capacity estimates annual equipment sales?
- Can imagery establish that a roof is solar-ready?
- Can rooftop and carport capacity be added at the same property?
- Does a module count determine racking quantities?
EV charger workplace and retail demand
- How should an EV charger manufacturer size workplace demand?
- Does a large retail parking lot justify fast charging?
- Are the starter-port estimates additional equipment sales?
- Why are malls and parking garages separate?
- Can aerial imagery confirm existing EV charger counts?
- How does managed charging change a site opportunity?
- Who is the right first contact for a leased workplace?
- How should a manufacturer keep a territory current?
Cooling tower chemical accounts by region
- Which region has the most commercial cooling tower chemical accounts?
- Is a water-cooled-chiller building the same as a tower account?
- Do these estimates describe the full cooling tower market in 2026?
- How do chemical manufacturers use the map when distributors hold the accounts?
- Can aerial imagery identify the chemical program or treatment condition?
- How often should a supplier visit a tower account?
- Does raising cycles of concentration reduce chemical demand by the same percentage as water demand?
- What belongs in the first cooling tower account record?
Pool counts for equipment manufacturers
- How many residential and commercial pools are in the US?
- Does a commercial pool count equal a count of commercial accounts?
- Does a pool become commercial when a service company maintains it?
- How much circulation-pump replacement demand does the installed base support?
- Can aerial imagery identify the pump brand or installation date?
- How should manufacturers include indoor pools?
- Do these estimates include heaters, filters, spas and motor-only repairs?
- What should a manufacturer send to a distributor or dealer?
Commercial grounds product demand
- Does commercial building count equal irrigation account count?
- Can aerial imagery identify irrigation controllers and buried piping?
- Are the estimates a current census of irrigation equipment?
- Are replacement cycles manufacturer service-life claims?
- Why does dripline spacing matter to market sizing?
- Does the mulch estimate specify finished installation depth?
- Which buyer should a manufacturer contact first?
- How should a distributor turn this into an inventory plan?
Industrial fence and perimeter demand
- How much annual industrial fence demand does Anvilfield estimate?
- Does every industrial establishment represent a fenced yard?
- Should manufacturers count parcel perimeter or fence length?
- How are double swing gates counted?
- Can aerial imagery establish fence condition or gate compliance?
- Are the turnover periods manufacturer service-life claims?
- Does the mesh estimate include gates and every fence material?
- How does a manufacturer convert physical demand into sales?
Skylight replacement demand on aging roofs
- How large is the commercial skylight replacement opportunity?
- Does EIA count individual skylights?
- Should skylights be replaced whenever a roof is replaced?
- Can aerial imagery establish skylight age or condition?
- What is a skylight equivalent?
- Are smoke vents and tubular daylighting devices part of the same count?
- Does this estimate include homes and manufacturing plants?
- How should a manufacturer turn the estimate into a sales forecast?
C. Anvilfield estimates of installed base and demand
US commercial rooftop unit count
- How many rooftop units are in US commercial buildings?
- Is the publication year the year of the building stock?
- How many commercial buildings have rooftop units?
- Does CBECS directly count rooftop units?
- How many RTUs does a typical rooftop-equipped building have in this model?
- How many commercial rooftop units are replaced annually?
- Can a rooftop image establish unit age or cooling capacity?
- How should a contractor apply the national estimate locally?
Annual commercial roof restoration estimate
- How many US commercial roofs are coated or restored each year?
- Does the estimate count roofs, roof sections or contracts?
- Why use the 2018 commercial building stock?
- Is the low-to-high range a confidence interval?
- Can a roof-age band establish restoration eligibility?
- Does coating gallons mean total US coating sales?
- How does a contractor use the national estimate locally?
- Should replacement and restoration estimates be added together?
Commercial re-roof volume by system and age
- How much commercial re-roof work does Anvilfield estimate each year?
- Does this estimate measure completed projects in 2026?
- Are roof age and building age the same?
- Can the public data separate TPO, PVC and EPDM?
- Does annual re-roof volume include coating-only restoration?
- Does metal re-roof volume predict new metal-panel sales?
- How do square feet turn into material orders?
- How often should a roofing territory be refreshed?
US parking area and annual sealcoat demand
- How much US parking area receives sealcoat each year?
- Does this estimate include every US parking lot?
- Why does research published in 2026 use the 2018 building stock?
- Does the program share describe pavement condition alone?
- Do two coats double annual sealcoat area?
- Are the gallon estimates reported manufacturer sales?
- How should shared parking be counted?
- Can an aerial image establish the next sealcoat date?
Commercial aboveground tanks and inspection demand
- How many aboveground storage tanks does Anvilfield estimate at US commercial sites?
- Is this an estimate of every aboveground tank in the United States?
- How many formal tank inspections does the model support annually?
- Does every AST require an annual certified inspection?
- Why are tank inspection tasks different from site visits?
- Are the low and high estimates statistical confidence limits?
- Can aerial imagery establish compliance or the next inspection date?
- How should a service manager use the combined contractor workload?
US cooling tower installed-base estimate
- How many cooling towers operate in the United States?
- Does the estimate count cooling tower cells or complete towers?
- Are closed-circuit cooling towers included?
- Are the tall towers at power plants the whole market?
- Does a seasonal tower count as operating?
- Can aerial imagery establish the complete tower count at a site?
- How many cooling towers need replacement each year?
- How should a supplier use the estimate to choose a territory?
US commercial standby generator estimate
- How many commercial standby generators are in the US?
- What year does this generator estimate describe?
- Why is the estimated set count larger than the plant count?
- Does this population include residential generators and temporary rentals?
- Why does healthcare include more than hospital buildings?
- Can aerial imagery verify generator brand, fuel or capacity?
- How many sets reach annual replacement exposure?
- Do the worked example visits define a complete maintenance program?
Elevated tank recoating demand
- How many elevated water tanks need recoating annually?
- Is this a count of active painting bids?
- How often should a water tower be repainted?
- Does the estimate include standpipes and ground tanks?
- Are tanks on concrete pedestals included?
- Can aerial imagery establish the last coating date?
- Why is the storage survey older than the system inventory?
- How should a contractor use the estimate?
US fabric structures and annual re-cover demand
- How many fabric-covered structures are in the US?
- How much annual fabric re-cover demand does Anvilfield estimate?
- How long is the cover cycle used in the estimate?
- Does this count include tents, greenhouses and air-supported domes?
- Is fabric-covered footprint the same as replacement-cover area?
- Can another manufacturer replace the cover on an existing frame?
- Does a repair reset the cover age?
- How should a dealer use the national estimate locally?
Stormwater ponds per county
- How many stormwater ponds are there in a county?
- Do dry detention basins count even when they look like grass?
- Does the estimate include every stormwater best management practice?
- Does a publicly mapped pond belong to the county?
- Why is Montgomery described as a DEP footprint?
- Are the low and high values measured inventory error rates?
- How should a contractor price the service market?
- Can these county counts be multiplied into a national total?
Salt storage domes and sheds
- How many salt storage domes and sheds are in snow states?
- Does the estimate include every kind of salt-storage structure?
- Are salt domes always fabric-covered?
- How much annual fabric re-cover work does the estimate represent?
- Can you calculate building counts from tons of salt?
- Does a new covering reset the building age?
- How do shared public-works yards affect market counts?
- What information belongs in a qualified salt-building prospect?
Data center generator and switchgear demand
- How many data center generators will be needed through 2030?
- How much switchgear does the same buildout require?
- Does this estimate measure orders still available to win?
- Does the model include generator replacements?
- Why is no extra PUE factor applied?
- Can aerial imagery identify switchgear specifications?
- What do the low and high cases show?
- How should a supplier turn the estimate into a territory plan?
Commercial transformer replacement demand
- How many distribution transformers need replacement at commercial sites each year?
- Does the estimate count utility-owned transformers serving commercial buildings?
- Are indoor dry-type transformers included?
- Does an old transformer automatically belong in the replacement forecast?
- What happens if the replacement cycle is shorter?
- Can aerial imagery establish transformer ratings or ownership?
- How should a distributor scale the estimate to a territory?
- What do the low and high values represent?
Workplace and retail EV parking estimate
- How many workplace and retail parking spaces are candidates for EV charging?
- Does the estimate cover every workplace and shopping destination?
- Does CBECS directly count charging-ready spaces?
- How many charging ports does the central model allocate?
- What do the low and high estimates represent?
- Why does shared parking need a separate adjustment?
- How does dwell time affect charging at retail sites?
- How should a property manager use the estimate?
Solar-ready roofs by state
- How many solar-ready commercial roofs does Anvilfield estimate?
- Which state has the largest candidate roof count?
- Does CBECS publish state roof counts?
- Does a solar-ready candidate have engineering approval?
- How much solar capacity fits on a commercial roof?
- What do the low and high state counts show?
- How are existing rooftop solar arrays handled?
- How should a distributor use the state table?
Commercial pools and service demand
- How many commercial swimming pools are in the United States?
- How large is the recurring commercial pool service market?
- Does commercial pool mean municipally owned pool?
- Does a pool seen from above establish a service opportunity?
- Does the scheduled visit frequency cover all operating checks?
- How many commercial pool accounts fit a technician-year?
- What do the service-market cases represent?
- Can the pool-service estimate be added to the equipment market?
Outdoor court resurfacing demand
- How much outdoor court resurfacing demand does Anvilfield estimate?
- Does a tennis court with pickleball lines count twice?
- How often do acrylic sport courts need resurfacing?
- Why does the estimate use basketball court equivalents?
- Is the pickleball playing rectangle enough for a coating estimate?
- Does annual resurfacing exposure equal awarded work?
- How should private clubs and community amenities be added?
- What information belongs in a court prospect record?
US warehouse loading dock estimate
- How many loading docks are there in US warehouses?
- Does this count docks, doors or dock levelers?
- Why is the reference year earlier than the article date?
- Are self-storage buildings included?
- How many docks does a typical warehouse have?
- Can aerial imagery confirm all of the equipment at a dock?
- How should a supplier estimate its local dock market?
- What do the low and high dock counts represent?
Warehouse roofs over 20 years old
- How many US warehouse roofs are over 20 years old?
- Does the original warehouse construction year establish roof age?
- Are public rental storage buildings included?
- What is a warehouse roof equivalent?
- Does a coating restart the underlying covering age?
- Can an aerial image establish the exact installation date?
- Does every older warehouse roof belong in a replacement forecast?
- How should a local branch use the national percentage?
Metal roof rust and restoration estimates
- How many commercial metal roofs show rust?
- How many of those roofs are restoration candidates?
- Who produces the rust and restoration estimates?
- Does this estimate include homes, barns and manufacturing plants?
- Can an aerial image confirm that a rusty roof is coatable?
- Should primer gallons use the whole roof area?
- Does an old building necessarily have an old metal roof?
- How should a distributor use the annual estimate?
Low-slope skylight replacement estimate
- How many low-slope roof skylights enter replacement planning each year?
- How many enter replacement planning over five years?
- Does the estimate count physical skylight units?
- Why does multistory geometry matter?
- Does roof age establish skylight age?
- Should every skylight be replaced during re-roofing?
- What is included in the commercial reference stock?
- How should a contractor turn the estimate into a sales forecast?
Grain-bin service market estimate
- How many on-farm grain bins need corrective service each year?
- Does USDA publish the number of grain bins needing repair?
- Does the estimate include commercial grain elevators?
- Are the inspection and corrective-service totals additive?
- Can an aerial image establish a bin's capacity or repair requirement?
- Which states lead the on-farm storage opportunity?
- How do I turn the national estimate into a local service list?
- How should a writer cite this estimate?
Center pivots and irrigation service demand
- How many center pivots operate in the United States?
- How large is the center-pivot service market?
- Which states have the largest pivot service opportunity?
- Is a circular field the same as a center-pivot machine?
- How often should a dealer plan for sprinkler-package renewal?
- Does replacing a sprinkler package reset the pivot age?
- Who buys pivot service when a grower leases the field?
- Can the national estimate set a local service agreement price?
Commercial propane tank and conquest estimate
- How many commercial propane tanks does Anvilfield estimate?
- What is the commercial propane conquest opportunity?
- Does a visible propane tank prove an account is available?
- Are portable cylinders and agricultural propane included?
- Does owner of record mean tank owner?
- Can annual propane gallons be calculated from tank size?
- Does the estimate describe the current commercial tank stock?
- What evidence moves a prospect into the sales pipeline?
US port cranes and terminal equipment estimate
- How many port cranes does Anvilfield estimate in US container ports?
- Does the terminal equipment estimate include forklifts and bulk terminals?
- Are these figures a new national port survey?
- How are electric and hybrid machines counted?
- Does replacement exposure mean those machines are ready to buy?
- Why do local shore-crane counts differ from the BTS table?
- Can aerial imagery establish equipment condition or certification?
- How should a service company use the national estimate?
D. Supply chain and channel
Distributor territory analytics
- What is distributor territory analytics with building-level data?
- Should territories follow ZIP codes or delivery capability?
- How do overlapping branches avoid double counting?
- Does an account-coverage gap mean nobody serves the building?
- Can floor area be used as roof area or an equipment count?
- Can an installed-base map determine branch stocking quantities?
- How much research does the central territory gap require?
- Why do the building estimates use a 2018 reference year?
Manufacturer rep territory coverage
- What is asset density for a manufacturer rep agency?
- Should rep territories contain equal numbers of counties?
- How many sites can a territory rep cover?
- Are packaged-cooling buildings the same as rooftop units?
- Can an agency use population to allocate sales coverage?
- How should an agency handle multiple principals at the same building?
- How often should the territory register be reviewed?
- Does an asset match belong in the sales forecast?
Contractor networks by building demand
- How many contractors should a manufacturer recruit?
- Should the network follow population or building counts?
- Does a dealer locator prove an area is covered?
- Are the national estimates counts of current service agreements?
- Why does the regional example need more crews than pooled hours suggest?
- Can aerial evidence qualify an installer or approve a roof system?
- How should backup coverage be counted?
- When should a contractor network map be updated?
Dealer locator gaps
- What is a dealer locator gap?
- Does an empty manufacturer locator mean there is no installer?
- Should demand include equipment from competing brands?
- Why use drive time instead of a dealer radius?
- How much replacement work is unassigned in the central territory model?
- When should a manufacturer recruit instead of training an existing dealer?
- Can aerial imagery identify the installer or prove replacement timing?
- How often should dealer coverage be reviewed?
Co-op marketing with building lists
- Can a building list qualify for co-op reimbursement?
- Does the manufacturer have to pay half?
- Is a fit-first building record a sales lead?
- Why use the accepted-building denominator?
- Should every dealer receive an equal allocation?
- Can the national yield predict a local campaign exactly?
- Does packaged cooling mean the equipment is on the roof?
- How do we avoid claiming sales that would have happened anyway?
Specification vs replacement volume
- Is specification a separate market from replacement?
- Which market drives more warehouse roof volume?
- Does a specification mention equal a future sale?
- How should emergency replacements be classified?
- Can building construction year identify a replacement prospect?
- How should reps share credit for a specified replacement?
- What should distributors measure besides project count?
- How do I adapt the comparison to another product?
Replacement vs new construction share
- What share of commercial building-product demand comes from replacement?
- Does a replacement market share measure revenue?
- Is a retrofit in an existing building always replacement?
- Why does metal roofing have a larger new-construction share?
- Can CBECS floor area be read as roof area or equipment count?
- How much does a construction slowdown reduce total demand?
- Can imagery establish that equipment needs replacement?
- How should a supplier localize the national mix?
Building-product seasonality and prospecting
- When is the best time to prospect for building products?
- Is summer always the busiest season?
- Should a sales team use seasonally adjusted construction data?
- Does a flat roof count establish roof coating demand?
- How should HVAC replacement prospecting handle seasonal emergencies?
- Do public schools and private owners need the same calendar?
- How often should a seasonal prospect list be refreshed?
- Can the installed-base count be used to buy inventory?
Inventory and production from the installed base
- Can an installed-base count replace sales history?
- Is a building with rooftop equipment ready for a purchase forecast?
- Does average service life predict when an individual unit will fail?
- Should safety stock include known seasonal work?
- Is the order-up-to target the quantity to buy?
- Does a cycle-service target equal the percentage of demand supplied?
- When should a factory commit to a customer configuration?
- How should a replacement affect the old parts forecast?
Private label and regional brands
- Can a private label beat a national brand without the lowest price?
- Does the same manufacturing plant mean the products are interchangeable?
- What is the denominator for territory market share?
- Can aerial imagery reveal a competitor's coating brand?
- Why does a large screened building count produce a small annual project pool?
- How should a brand apply the Anvilfield estimates?
- How should a branch count its opening inventory?
- What should change when dealer coverage is weak?
E. Service company growth and best practices
Installed base to service agreements
- Does an installed-base count equal the number of available agreements?
- Can aerial imagery establish the maintenance scope?
- Should a provider sell to the owner or the tenant?
- How many visits should an agreement include?
- Are emergency repairs part of the estimated workload?
- What is the most useful conversion rate to track?
- How should a company count portfolio agreements?
- What should the renewal review contain?
Grow through route density
- What is route density for a service company?
- How much travel time does a denser route recover?
- Does recovered travel time immediately become payroll savings?
- How many additional visits fit a dense route?
- Should a company reject every account outside its core route?
- Can building imagery establish that a property needs service?
- How does route density affect a maintenance agreement price?
- What should sales and dispatch share?
Account-based marketing for service work
- What is account-based marketing for a commercial service contractor?
- Should the campaign start with buildings or company contacts?
- How many accounts should a small service company pursue?
- Does an account mean a building, owner or property manager?
- Can an aerial image establish that equipment needs maintenance?
- What does the per-account data cost include?
- How should follow-up work when several people share responsibility?
- How do you prove that targeting improved sales results?
Enter a territory with a fit-first list
- How large should the first territory list be?
- Should a new territory follow county lines?
- Does packaged central cooling mean rooftop units?
- Can the regional estimates identify local prospects?
- What does the entry-batch budget include?
- Who should be contacted first?
- What happens to records with missing evidence?
- When is it time to enter the next area?
Targeting and commercial service win rates
- Does targeting automatically increase proposal win rate?
- What is a good win rate for commercial service sales?
- What does Anvilfield research compare?
- Does a matching building mean the owner wants a quote?
- Should no-decisions count as losses?
- What if targeting produces more proposals than the team can price?
- Can national packaged-cooling incidence describe my territory?
- How should a portfolio contract appear in the count?
The trade sales operations data stack
- Do trade companies need a separate data warehouse?
- Should every building be a separate CRM account?
- Does an address match prove that the building record is correct?
- Should a visible rooftop unit become a sales opportunity?
- Who should own data corrections?
- How often should the team refresh the data?
- Are the estimated review hours a measured industry average?
- What should stay separate from the governance budget?
Score leads by physical fit
- What is lead scoring by physical fit?
- Should a large building always receive a higher score?
- Does a high physical-fit score predict a sale?
- How should missing asset data affect the score?
- Can aerial evidence establish equipment condition?
- Can these national estimates be used as a city prospect count?
- Should one owner receive one score?
- When should the scoring model change?
Keeping a CRM clean
- Should every building be a separate company account?
- Can I merge records that have the same street address?
- Is an email domain a useful building identifier?
- What happens when the property owner changes?
- How many hours does a shared building record free?
- Should a new import overwrite blank fields automatically?
- What is the best test for a repeatable import?
- Does a cleaned prospect record become a sales opportunity?
Measuring prospect-list return
- What is the best measure of prospect-list ROI?
- Should the list invoice be the entire denominator?
- Does a physically matching building count as a qualified opportunity?
- How do you handle a property manager with several buildings?
- Can the same account appear in several campaigns?
- How long should the comparison run?
- What if the holdout produces more business?
- When should future renewals enter the return calculation?
Selling to property portfolios
- Should I approach the owner or the property manager first?
- Does a property management company control every building it lists?
- What is the best opening offer for a portfolio account?
- How large should the pilot be?
- How much does preparing a portfolio account cost?
- Can I use the direct delivery estimate as the customer price?
- How do I demonstrate the value of consolidated reporting?
- What should happen when a property changes manager?
National and multi-site accounts
- Can a regional contractor win a national account?
- What is the difference between a national account and a multi-site account?
- Should every site receive the same maintenance price?
- How large should the first pilot be?
- Does the compensation estimate include the selling price?
- Can imagery establish the complete equipment schedule?
- Who should receive the invoice when sites have different operators?
- What evidence earns an expansion award?
Balance public bids and private building lists
- What is the right public versus private revenue split for a service company?
- How large is the government-owned commercial building pool?
- How do public building ownership and public procurement relate?
- Does a private building list identify buyers requesting proposals?
- How much estimating time does the central quarterly program need?
- How much should a standard private-building list cost?
- Where should contractors verify public bid information?
- When should a company change its pursuit mix?
Price agreements from asset count
- Can I price a service agreement from the asset count alone?
- What is the annual price per rooftop unit in the Anvilfield estimate?
- Why does a one-unit site cost more per unit?
- Is four visits a year a complete maintenance program?
- How should another unit change the agreement price?
- What happens when the equipment count is wrong?
- Is a 25% markup the same as a 25% margin?
- Should asset-monitoring alerts automatically change a customer invoice?
Grow a roofing service department
- How does a roofing service department grow beyond leak repairs?
- How many roof agreements fit a small service crew?
- What is the cost-based annual inspection price?
- Should repairs be included in the inspection agreement fee?
- How much annual revenue does the central service book produce?
- Does an older roof automatically qualify for restoration?
- What information belongs in the roof service record?
- When should the department add another crew?
How service leaders use data
- What is the most useful data habit for a service company?
- Does a building list replace a CRM?
- How many packaged-cooling buildings are in the reference portfolio?
- Does the equipment count mean rooftop units only?
- How much capacity does a better information handoff release?
- Is the $11,853 central labor value a cash-saving forecast?
- How should equipment changes reach the sales team?
- Which data project should a small service company start with?
F. Data, detection and monitoring explained
How aerial imagery finds rooftop units, tanks and lots
- Can aerial imagery count rooftop units accurately?
- What image resolution is useful for rooftop equipment?
- Can imagery identify a tank's contents or capacity?
- Can a parking lot be measured without counting cars?
- Does enlarging an image improve asset detection?
- How long does a reviewed territory take?
- How should missing or screened equipment be recorded?
- Does a new detection establish a new installation date?
Satellite vs aerial asset imagery
- Is aerial imagery always more detailed than satellite imagery?
- Can free regional satellite imagery count individual rooftop units?
- What resolution should I specify for a small asset?
- Does pan-sharpening make all color measurements equally detailed?
- Does a short revisit interval guarantee a current usable image?
- How should older aerial imagery be used?
- Can imagery identify the person who buys maintenance?
- When should the team request a site survey?
Spotting new installations early
- Does a new image prove a new installation?
- Can change detection establish the exact installation date?
- Do replacements count as new installations?
- How soon does monthly monitoring find an installation?
- Why keep the equipment count separate from the building count?
- Should a permit automatically trigger an installed-asset alert?
- Who receives the alert when the property owner is not the operator?
- What should a manager measure after launching installation alerts?
Choosing a monitoring cadence
- Is a one-time list a monitoring service?
- Does a daily alert mean the image was captured today?
- Is quarterly monitoring fast enough for replacement prospecting?
- What should happen when there is no usable new view?
- Can daily and quarterly monitoring run together?
- Should every daily alert become a sales task?
- Does an approved permit prove a new asset is installed?
- Does monitoring replace scheduled maintenance inspections?
Machine-detected asset review checklist
- What is the first check on a machine-detected asset?
- Does a high model score mean the record is ready for sales?
- How much does reviewing detected assets cost?
- How many records belong in an acceptance audit?
- What should happen to an unresolved asset?
- Does auditing the delivered file measure missed assets?
- Can the property owner be treated as the equipment buyer?
- What happens when an acceptance sample contains an error?
Building data formats
- Is a CSV enough for building data?
- Does CRM-ready mean I can import without review?
- Should a building ID be stored as a number?
- Should I request a point or a polygon?
- Can one company record represent all its buildings?
- Does GeoJSON coordinate precision establish survey accuracy?
- What should happen when an asset disappears from an update?
- Do these file estimates include contacts and photographs?
Owner research at scale
- Is an owner-name match enough to identify the decision maker?
- Should equal owner labels be merged automatically?
- How much research time should a commercial campaign budget?
- How should unavailable-owner records be handled?
- Does the registered or mailing contact buy the work?
- Do these NYC ownership ratios describe the national market?
- What should trigger another owner or authority check?
- What should sales receive from the research desk?
Combine public bids and private building lists
- Can public bids and private building lists share a CRM?
- Is a public notice the same thing as a bid opportunity?
- What if a public contract covers a privately owned building?
- How large is the private building population above the size screen?
- How much intake time should the combined batch receive?
- Does the building count measure current bid demand?
- Should an amendment create a new building or opportunity?
- What should happen to an uncertain building match?
Buying vs building asset data
- Is buying asset data cheaper than building it?
- Why does the central internal build cost less at regional scale?
- Should salaried employees count as a data cost?
- Can public datasets replace a prospect list?
- How should rejected records and credits be treated?
- Does a correct delivered list prove complete territory coverage?
- Does the model include owner research and decision-maker contacts?
- Should monitoring be priced like a new list?
The future of asset intelligence
- What is the future of asset intelligence for contractors?
- Will AI replace site inspections?
- Does a daily alert mean fresh imagery every day?
- How much human review does the central program require?
- How should a team apply the Anvilfield operating profiles?
- Why inspect buildings that produced no change alert?
- Does the owner of record approve the work?
- What should a trade company buy first?